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Sugiyo Pranoto, Yuli Kurniawati; Hong, Jianzhong – Global Studies of Childhood, 2020
This study had as its aim to analyze the thoughts of Javanese-Indonesian and Sundanese-Indonesian children in Indonesia, about their aspirations for the future. In total, 271 Javanese-Indonesian and Sundanese-Indonesian children (aged 4-6) participated. The children were also asked: "what expectations of yours make you happiest?" The…
Descriptors: Futures (of Society), Foreign Countries, Ethnicity, Academic Achievement
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Popovic Ševic, Nevenka; Ilic, Milena P.; Ševic, Aleksandar – Research in Pedagogy, 2022
Advertising towards children confirms the importance of marketing communication, as they are important for companies that offer a range of products and services. We study the influence of advertising messages from traditional media on different children's age groups, via the observed branded products and the examined credibility of advertisements,…
Descriptors: Advertising, Elementary School Students, Influences, Student Attitudes
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Honglu Zhang; Darren Powell – Sport, Education and Society, 2024
The Olympics is one of the world's biggest marketing platforms and, as such, presents the private sector with a vast range of advertising opportunities. One new area of opportunity is school-based Olympic education. While previous studies have revealed some of the marketing strategies used by Olympic sponsors in Olympic education, there is still a…
Descriptors: Foreign Countries, Public Schools, Athletics, Elementary School Students