The Olympics is one of the world's biggest marketing platforms and, as such, presents the private sector with a vast range of advertising opportunities. One new area of opportunity is school-based Olympic education. While previous studies have revealed some of the marketing strategies used by Olympic sponsors in Olympic education, there is still a…

Education has gone through numerous radical changes as the digital era has transformed the way we as humans communicate, inform ourselves, purchase goods, and perform other mundane chores at home and at work. New and emerging pedagogies have enabled rapid advancements, perhaps too rapidly. It is a challenge for instructors and researchers alike to…

Many educational products have flooded the American K-12 market in recent years, launched by startups and established educational institutions alike. Many of these startups will fail, and seasoned entrepreneurs and business strategists suggest that failure results primarily from the inability to access a sizeable market and address the needs of…

Entrepreneurship education has gained considerable interest in the last decade, both in the political and academic arenas, because it fosters innovation and plays a crucial role in developing the business landscape. However, instructors are faced with challenges related to creating successful learning objectives, suitable methodologies, and…

The purpose of this study was to determine the perceived program management professional development needs of Idaho secondary business/marketing teachers (N = 233) in order to guide pre-service curriculum development and in-service training activities. Sixty-two percent (n = 146) of the 233 teachers completed a modified version of Joerger's (2002)…