Whilst creative behaviours are viewed as twenty-first century competencies [Davies, L. M., L. D. Newton, and D. P. Newton. 2017. "Creativity As a Twenty-First-Century Competence: An Exploratory Study of Provision and Reality." "Education" 3-13, 879-891.], understandings within education remain vague [Prentice, R. 2000. "Creativity: A Reaffirmation of Its Place in Early Childhood Education." "The Curriculum Journal" 11 (2): 145-158. doi:10.1080/09585170050045173]. Through a focus on two Welsh primary headteachers, this paper illuminates two contrasting constructions of school-based creativity and considers associated pedagogical practices. Whilst the creativity literature foregrounds child agency within risk-taking environments [Grainger, T., and J. Barnes. 2006. "Creativity in the primary curriculum." In "Learning to Teach in the Primary School," edited by A. James, T. Grainger, and D. Wray, 209-225. London: Routledge.], analysis of the first setting suggests that the privileging of accountability to external markers may lead to risk-aversion as creativity is shaped through a 'policy panopticon' [Ball, S. J. 2003. "The Teacher's Soul and the Terrors of Performativity." "Journal of Education Policy" 18 (2): 215-228. doi:10.1080/0268093022000043065.]. A shift from traditional arts-based views of creativity towards an emphasis upon creative behaviours may be advantageous and a reconstruction of accountability as starting at the micro level of the "child." Whilst the post-Donaldson zeitgeist offers hope, this may still be challenging where high stakes assessments remain. These tensions are significant to practitioners since implicit understandings of 'creativity' impact on the pedagogies offered to children.