Universities are specific local entities, and as such are in competition with one another for resources and prestige. The general tone of the literature--which sees universities mainly as specific organizations--is quite negative, with competition leading to destructive market and political forces. The tone is surprising, given the extraordinary…

This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities' logos and typography of names from the social semiotic approach. Nine elite Chinese universities were selected as the corpus to…

The dramatic salience of university rankings is usually attributed to a number of macro-level trends, such as neoliberal ideology, the spread of audit culture, and globalization in the broadest sense. We propose that the institutionalization of university rankings cannot be fully accounted for without a better understanding of the meso-level…

Initiatives to build research universities to have world-class universities, the creator and the disseminator of scientific knowledge in knowledge-based economies, are among the most important policy reactions in higher education systems. With an increase in demands on greater accountability, transparency, and efficiency, studies investigating the…

Underlying current research on China's world-class university (WCU) policy approaches are analytical foci that privilege the agency of social actors and the problem-solving approach to policy analysis. Foucauldian poststructuralists draw our attention to policy document, which is seen as a discourse that organizes and administers society. Inspired…

This study investigates the influence of university brand image, satisfaction, and alumni's university identification on positive word-of-mouth (WOM) intentions. The model is tested using data collected from a sample of 1000 university alumni, an important and under-researched stakeholder group. A contribution is provided by enhancing our…

University rankings have gained prominence in tandem with the global race towards excellence and as part of the growing expectation of rational, scientific evaluation of performance across a range of institutional sectors and human activity. While their omnipresence is acknowledged, empirically we know less about whether and how rankings matter in…

Purpose: This study aims to explore how student recruitment practitioners at regional Australian universities strategise student recruitment efforts in Thailand. There is scarce research addressing regional universities, with prior studies focusing on metropolitan universities. Similarly, most prior studies have focused on high-volume markets,…

Since the public intellectuals of the 1960s, there has been a shift towards the celebrity academic, as subjects such as history and science have transferred into popular television entertainment, often with female academics as the presenters. Using a case study of the British media, a post-feminist lens has been applied to examine how 17 celebrity…

To investigate the relationship between Chinese university funding and academic output, we collected data on the scale and the structure of funding and academic output of 36 World-Class universities under construction in China during 2013-21 and 2014-22. Furthermore, we empirically analyzed the effects of funding scale and structure on academic…

Universities face tough choices about how to allocate tight budgets. A frequent question is whether a significant investment in research that is crucial for the university's position in rankings will make the university more popular and lead to higher revenues from tuition. This paper analyses how the ranking and popularity of universities are…

Global university rankings influence students' choices and higher education policies throughout the world. When rankers not only evaluate universities but also provide them with consulting, analytics, or advertising services, rankers are vulnerable to conflicts of interest that may potentially distort their rankings. The paper assesses the impact…

Nowadays, university rankings are a familiar phenomenon in higher education all over the world. But how did rankings achieve this status? To address this question, we bring in a historical-sociological perspective and conceptualize rankings as a phenomenon in history. We focus on the United States and identify the emergence of a specific…

The current study aims to examine how and why actors contest the business education field through rankings. Inspired by the field structuration process and field level change, we argue that categorization systems, in this case, rankings, construct boundaries of the business education field and redefine authority and elites for the field. Ten…

The paper introduces a novel approach to university rankings that considers a university's contribution to sustainable development. It addresses the usual controversies surrounding the construction of rankings using composite indicators. The conventional approach typically involves normalizing sub-indicators and applying subjective weights for…