Research on student engagement, study engagement and academic entitlement has followed separate paths. This research examined how the concepts relate to each other among traditional and non-traditional Finnish business students (N = 476). A cluster analysis indicated that students form two clusters. Part-time students, students over the age of 25,…

Projecting higher education enrollments requires a thorough understanding of the phenomena that impact student enrollment. Popular theories that have been used to project enrollment include human capital theory and consumer choice theory; more than a dozen other theories have also been cited in the literature. This article situates selected…

The notion of students as consumers who exercise educational decisions based on economic self-interest leads to interesting questions about their perceptions of current higher education assessment practices. Guided by a Foucauldian theorisation and the findings from focus groups carried out with students from two European universities, one from…

The food experience involves much more than physical nourishment but also the practice of acquiring, preparing, and sharing food that defines the foodscape. This lesson will look at the term foodscape and describe its application to Mexican migrants developed in the thesis "Transnational Mexican Foodscapes in Colorado Springs" (Greenleaf…

Background: The marketization of higher education (HE), which positions students as consumers and academics as service providers, may adversely affect students' motivation for learning and academics' motivation for teaching. According to self-determination theory (SDT), high-quality forms of motivation are achieved when individuals experience…

The authors focus on applying mindfulness-related concepts to business education by relying on transformational learning techniques for reducing impulse buying in a six-week Smart Consumer university class. A transformational learning program was designed including activities in the classroom as well as outside activities. They incorporated…

This article develops and tests an identity-based account of malfeasance in consumer markets. It is hypothesized that multi-brand organizational structures help predatory firms short-circuit reputational discipline by rendering their underlying identities opaque to consumer audiences. The analysis utilizes comprehensive administrative data on all…

We explore the socio-ecological effects of meat consumption by assessing the impact of a didactical intervention. We focused on meat consumers' profiles, their willingness to engage in pro-environmental actions and the allocation of responsibility for environmental issues. Using pretest-posttest-control methodology, a group of future…

Higher education has complex roles in society, the economy, and politics; it helps to transmit culture, transfer knowledge, and develop the personality of citizens. This diversity of roles is confronted with the limited resources that are related to the sources of financing, that is, students and their families, the national government, and local…

This article offers a critique of consumer culture that draws on Augustine's vision of human consciousness, exploring consumerism's formative effects on the memory, attention, and imagination of consumers. Drawing on William Cavanaugh's analysis of consumers' disposition of detachment, it explains how consumer culture distorts memory, attention,…

Investing in postsecondary education ought to be as clear and transparent as any other purchase, including clear pricing up-front that allows consumers to make well-founded school, degree, and borrowing choices that fit their personal circumstances, talents, and ambitions. Yet that is not how college financing works today. Instead, students and…

One of the key challenges marketers face today is to build awareness against the tendency of overconfidence that can hamper gaining and leveraging customer insights. This article presents a pedagogical innovation that allows students to become more aware and reflective of themselves as consumers while exposing them to diversity of consumer…

This research investigates the influential factors impacting CDM among prospective online MBA students, using qualitative interviews. This research focus is contextualised with analysis on the CDM process and the disparity between UK and international students, to gain a deeper understanding of the dynamics of the influential factors. The findings…

The purpose of this study is to determine the factors affecting brand preference and loyalty of physical education and sports teachers and to analyse it according to the demographic characteristics. The research population is composed of 265 physical education teachers working in Elazig province. The research sample is composed of 158 male and 39…

In this study, we conducted in-depth interviews with 29 parents of prospective college students, a target public of university marketing efforts. We explored how university communication influenced parents' attitudes, and reputation perception. The research findings are significant in understanding parents' views on responding to prevalent…