Higher Education Institutions (HEIs) providing online education have been facing challenges in an increasingly competitive market. Consequently, brand equity has gained importance. This study takes a holistic approach and identifies the antecedents of brand equity and the impact these have on building brand equity of online universities. Data was…

Teacher education programs at small liberal arts colleges and universities are among the most vulnerable to decreased enrollment, yet they are uniquely positioned to provide well-rounded future teachers and educational leaders for a democratic society. To inform recruitment efforts, this study examined students' perceptions of teaching careers and…

Within high-participation systems of higher education such as China, the value of degrees is divided between credentials offering relatively high positional value and those offering less value. With that, institutional hierarchy plays a significant role in shaping graduate employability. This paper illustrates the contrasting experiences of two…

Titled professorships have existed within higher education since the creation of the first endowed professorship at Harvard College in 1721. Yet, only in the last one hundred years have titled professorships become a regular part of higher education nomenclature on a national scale. Neither the total number of titled professorships nor the total…

The digitization of academic practices has transformed how research output is shared and discussed, with academic social network sites (ASNS) like Academia.edu and ResearchGate emerging as pivotal platforms. However, their uptake and implications in contexts like Latin America still need to be explored. This study examines the emerging tensions…

The primary purpose of the current study was to predict the likelihood of enrollment in Graduate School based on three independent variables: cost, time-to-completion, and return on investment. To achieve this purpose, a Z-test for the hypothesis of two proportions was utilized to create a predictive model. The model aimed to help institutional…

The extent to which collegiality conflicts or merges with managerial ideas and practices has recently given rise to a lively scholarly debate: have universities surrendered to managerialization or, on the contrary, do they continue to exhibit collegial traits? Part of this debate arises from the lack of a clear definition of…

Traditionally, anatomy was one of the basic pillars of medical training. However, due to the expansion of medical science and medical knowledge in general, anatomy teaching has steadily declined and the way anatomy is taught has changed. These changes go hand in hand with growing literature about a perceived and proven lack of anatomical…

The reputation disparity between teaching and research has stirred up an unending debate. The age-long notion that teaching and research overlap has become a controversial issue in academia. Consequences of the institutionalization of Publish OR Perish (POP) abound in the literature. This paper investigates the reputations disparity between…

Recruitment is one of the main strategic tools for universities, which aim to hire the best possible candidates for their academic positions. However, not every institution can hire whom they perceive as the best. Our paper investigates what are perceived to be the most pressing hindrances to attracting the best researchers. We focus on national…

Enrollment management has been adopted by many institutions not only as a strategy, but also as an administrative division responsible for managing enrollment. This study aims to understand how institutional goals and environmental factors contribute to the organizational structure of enrollment management divisions, as well as how the composition…

As the Chinese higher education market competition intensifies, attracting enough prospective students becomes a demanding task for many higher education institutions. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. The 7Ps marketing mix is one of the marketing concepts that…

This dissertation study investigates the current state of institutional inequality in the field of higher education, and how those dynamics relate to the construction of status and mission orientations in various universities and colleges. Through the qualitative examination of community engagement programming at 12 universities in the Midwest and…

Purpose: The purpose of this study is to analyze the integration of sustainable practices in the strategies and operations of world-class higher education institutions (HEIs) under the theoretical guidance of Max Weber's instrumental and value rationalities. Design/methodology/approach: The results of the Quacquarelli-Symonds World University…

Through the market-based conception of neoliberal performativity, an interlocking set of socio-economic agendas integrate higher education (HE) in state-level systems of production and accumulation. Within the scope of globalism, the capacity to develop competitive human capital emerges as a proxy indicator of achievement amongst institutions of…