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Download full textYarrington-Young, Susan; Castleberry, Stephen B.; Coleman, Joshua T. – American Journal of Business Education, 2016
A comprehensive project for the Advanced Selling course that has been tested at three universities is introduced. After selecting an industry and a company, students engage in a complete industry analysis, a company sales analysis, a sales-specific SWOT analysis, complete a ride day with a salesperson in that firm, then present their findings in a…
Descriptors: Business Administration Education, Advanced Courses, Salesmanship, Sales Occupations
Albritton, Matthew C.; Roberts, T. Grady – Journal of Agricultural Education, 2020
Many students currently in preservice agricultural education teacher education programs do not have traditional agricultural backgrounds. Many of those students are experiencing skills they will be required to teach or utilize upon employment for the first and sometimes only time in introductory course work within their teacher education programs.…
Descriptors: Agricultural Education, Teacher Education Programs, Preservice Teacher Education, Vocational Education Teachers
Direct linkAugustine, Jill – ProQuest LLC, 2016
The purpose of this study was to design, develop, and administer an Objective, Structured Management Exam (OSME) on management skills for pharmacy students. Pharmacy preceptors for the University of Arizona College of Pharmacy participated in focus groups that identified business, management, and human resource skills needed by pharmacy graduates.…
Descriptors: Pharmaceutical Education, Test Construction, Objective Tests, Administrators
Keiper, Margaret C.; Sieszputowski, Jennifer; Morgan, Troy; Mackey, Marcia J. – e-Journal of Business Education and Scholarship of Teaching, 2019
The purpose of this study was to identify employability skills needed by students to be embedded into sport management curriculum. Focus group, qualitative, methodology was used. Three focus groups with a total of 11 (n=11) participants revealed skills and knowledge employers desired in graduates of sport management programs. Analysis of the data…
Descriptors: Employment Potential, Job Skills, Business Skills, Business Administration Education
Bear, Stephen E. – Management Teaching Review, 2017
Organic Delights is an experiential exercise designed to help undergraduate business students learn about corporate social responsibility (CSR). In this exercise, students assume the role of a senior manager of a fictional restaurant and caterer. The challenge for the managers is to evaluate and choose among six proposals to promote the company's…
Descriptors: Corporations, Social Responsibility, Experiential Learning, Undergraduate Students
Skaggs, Rachel – Strategic National Arts Alumni Project, 2017
The Strategic National Arts Alumni Project (SNAAP) is an online survey, data management, and institutional improvement system designed to enhance the impact of an arts school education. In 2015, SNAAP developed a Topical Module with in-depth questions about arts entrepreneurship and career skills. Career skills are increasingly regarded as a…
Descriptors: Job Skills, Entrepreneurship, Training, Artists
Okoro, James – Journal of Education and Practice, 2015
University Business Education graduates, by the nature of their programme, ought to possess relevant management competencies for successful entrepreneurship but casual observation and empirical reports indicate that they are not doing well in this aspect. Therefore, this study assessed the management competencies possessed by the university…
Descriptors: Foreign Countries, Graduate Students, Business Administration Education, Entrepreneurship
Prikshat, Verma; Kumar, Sanjeev; Nankervis, Alan – Education & Training, 2019
Purpose: The purpose of this paper is to conceptualise graduate work-readiness (GWR) and to develop a scale to measure it. Design/methodology/approach: The methodology entailed the compilation of a literature review and the conduct of qualitative interviews and a focus group to generate items. This study used the "resource-based view"…
Descriptors: Career Readiness, College Graduates, Employment Potential, Likert Scales
Cowley, Scott W. – Marketing Education Review, 2017
This article presents the BuzzFeed Marketing Challenge, which helps students gain integrative real-world marketing experience by selecting a target market, then creating, publishing, and promoting an article for the target market on entertainment publisher BuzzFeed.com. The challenge is for students to effectively use marketing strategy and…
Descriptors: Social Media, Marketing, Business Administration Education, Experiential Learning
Hussain, Rasmuna – International Journal of Education and Practice, 2017
The government has strategised initiatives to organize an education system that improve the training and skills quality wise, as well as enhancing the lifelong learning programs. In the field of education and training, interests and apprehensions on the entrepreneurship subject is the highlight of today's higher learning institutions. This study…
Descriptors: Foreign Countries, Entrepreneurship, Student Behavior, Two Year College Students
Hunt, Irma; Taylor, Ronald K.; Winter, Anthony; Mackie, J. Jay; Fisher, Daniel – Journal of Education for Business, 2016
Several research studies found that managers lacked a basic understanding of a balanced scorecard (BSC) approach to evaluate an organization. Because of this, the authors saw an opportunity to reorganize a course in order to provide students with an opportunity to address this issue. Therefore, a recent pilot study was conducted to ascertain…
Descriptors: Pilot Projects, Undergraduate Students, Business Administration Education, Teaching Methods
Varga, Erika; Szira, Zoltán; Bárdos, Kinga Ilona; Hajós, László – Practice and Theory in Systems of Education, 2016
Our paper is aimed at examining what principal business competencies (can) enhance the success and competitiveness of employees according to the employers and we also wish to explore what personality traits have a decisive effect on the decision-making mechanism in taking on new staff. At present employers can make selection from a lot of fresh…
Descriptors: Job Skills, Employers, Personality Traits, Personnel Selection
Coleman, Daniel R. – College Student Journal, 2015
In light of the current emphasis on adequate preparation of college graduates for the 21st century marketplace, this action research study recounted and examined two experiential cross-pollination team-oriented projects, incorporated into the classroom at a small (1100 students), private university's marketing educational program. Tailoring…
Descriptors: Undergraduate Students, Student Projects, Action Research, Experiential Learning
Delpechitre, Duleep; Baker, David S. – Journal of Marketing Education, 2017
Cross-cultural selling has become an important factor in sales education. In the current competitive business graduate market, students who enter the workforce in frontline customer service positions are expected to perform sales at a higher level. Students that have acquired an education in sales during their undergraduate program have been found…
Descriptors: Cultural Literacy, Salesmanship, Sales Occupations, Multicultural Education
Joo Baek Kim – ProQuest LLC, 2015
With rapid advance of information technology (IT), computer-based gaming has flourished for decades. Gaming becomes a part of modern culture, especially among emerging digital generations. In addition to the entertaining purpose, attempts are made to use games for serious purpose, such as education and training. With the genuine characteristics…
Descriptors: Business Administration Education, Game Based Learning, Computer Uses in Education, Graduate Students
