In this dissertation, I offer two independent studies that each contribute to the literature on the college choices. The first paper examines the impact of Arizona's merit based scholarship on college enrollment decisions. I find that both enrollment and tuition and fees increased at Arizona's three large public institutions after the…

The growth in higher education industry has caused a tremendous increase in the number and type of colleges, polytechnics and universities offering similar academic programmes especially in business disciplines in Ghana. The resultant competition in the education industry makes it crucial for education managers to understand the latent factors…

The purpose of this exploratory phenomenological narrative qualitative study was to investigate the influence of Facebook on first-generation college students' selection of a college framed within Hossler and Gallagher's (1987) college process model. The three questions which guided this research explored the influence of the social media website…

Objective: Recent studies have shown that community college transfer students are just as likely to graduate with a bachelor's degree as students who directly enroll in a 4-year institution. However, these studies do not typically examine whether there is a penalty for community college students in terms of the length of time it takes to complete…

Adult students (age 25 and older) make up almost 40 percent of the national undergraduate population. Since they are often balancing their college experience with work, family, and other responsibilities, adult students may have different priorities and challenges. What can campuses do to serve these students better and help more of them succeed?…

This study examined the effects of good teaching practices on post-baccalaureate degree aspirations using logistic regression techniques on a multi-institutional, longitudinal sample of students at four-year colleges and universities. Using College Choice and College Outcomes models as a theoretical foundation, I examined whether eight good…

The Texas 10% law states that students who graduated among the top 10% of their high school class are guaranteed admission to public universities in Texas. We estimate the causal effects of this admissions guarantee on a sequence of connected decisions: students' application behavior, admission decisions by the university, students' enrollment…

A context of increased competition between higher education institutions (HEIs) for attracting potential national and international students has led universities to implement marketing communication strategies. Those strategies which are used to some extent include, among others, interactive inbound marketing. The purpose of the present…

Recent federal and state education policy has targeted community colleges as an affordable venue to increase postsecondary attainment. We examined a state program aimed at increasing community college enrollment, the Missouri A+ Schools Program, which provided eligible graduates from participating high schools the opportunity to earn a scholarship…

By examining the relevant literature, many factors can be determined as effecting factors on university choice process. However, existing literature does not fully explore the effect of demographic variables on these factors. This research is aimed at identifying the relationship between university selection criteria and demographic variables,…

Intensified visibility of racialized violence in the United States, as it relates to policing and the criminal justice system, raises questions about the purpose and application of higher education. College students all over the world attend school within a striking global portrait of antiracist protest occurring on social media, on their…

The purpose of the study was to examine the relationships among perceived risk, perceived knowledge, education, age, and international students' external information search behavior in terms of extent of information search, types of information searched, and types of information sources used during the search phase of the college choice process. A…

Community colleges increase college access, extending postsecondary educational opportunities to underserved students, yet, these students exhibit low rates of program completion and transfer to 4-year colleges. Sociological research on community colleges focuses on the tension between increasing educational opportunity and failing to improve…

The purpose of this study was to understand the relationship (if any) between college selection factors and persistence for Black and Latino males in the community college. Using data derived from the Educational Longitudinal Study, backwards stepwise logistic regression models were developed for both groups. Findings are contextualized in light…

We examine the degree to which measures of student tastes and motivations are associated with the outcomes of three important higher education decisions and subsequent annual earnings. Within a sample of nearly 9000 students from the Baccalaureate and Beyond, we find that these measures are correlated with college type, college major, and highest…