We analyze the role of institutional founding conditions and institutional legacy for universities' self-representation in terms of diversity. Based on 374 universities located in the Czech Republic, France, Germany, Hungary, Italy, and Poland, we can differentiate between a more idealistic understanding (logic of inclusion and equality) and a…

Under the tendency of the marketisation of tertiary education, universities/colleges and governments across the world have increasingly regarded international education as an education services export sector. Vietnam has always been regarded as a country of importing rather than exporting international education. Nevertheless, more and more…

Objective: Decreasing participation in intervention research among college students has implications for the external validity of behavioral intervention research. We describe recruitment and retention strategies used to promote participation in intervention research across a series of four randomized experiments. Method: We report the recruitment…

As state-level Seals of Biliteracy for high school graduates become more common, postsecondary language programs face questions about how to recognize this credential. While scholarship has examined the implementation of state Seals in secondary education, less attention has been paid to the role of postsecondary language programs in this new…

New marketing strategies, new perspectives, and new trends have emerged significantly due to the COVID-19 pandemic. Many higher education institutions are challenged to adapt to these rapid changes as well as to choose the right marketing approaches. The purpose of this paper is twofold: to explore the COVID-19 impact on marketing for Higher…

This inquiry investigates how college recruiters' understandings of diversity are represented and discussed in their work. Interwoven within this study is an examination of power through the lens of Discourse Theory and Critical Discourse Analysis. Findings reveal how recruiters exercise power to produce either transformative or oppressive…

This case shows how important it is for all coaches, especially head coaches, to know and understand the rules of their sport. Not just the playing rules, but also administrative rules, which include rules on recruiting. Failure to follow the rules and procedures led the defendants in this case to be liable for negligent supervision.

India, traditionally one of the largest exporters of mobile students, has adopted wide-ranging policies to attract more international students. This research draws on a secondary analysis of published international student mobility (ISM) statistics for the 2012 to 2021 timeline and a text-based examination of Indian higher education (HE) policy…

This qualitative study explored a targeted recruitment initiative that was designed to attract and recruit female academic staff in STEM disciplines at an Australian University. Semi-structured, one-on-one interviews were conducted with female and male key informants: 16 Panel Members and six Applicants. Codebook Thematic Analysis was applied…

The purpose of this study is to understand the reasons why Japanese higher education institutions show a lack of digital marketing activities. Specifically, we focused on the challenges faced by institutions with management and business faculties when implementing digital marketing. To achieve this purpose, the research invited 167 Japanese higher…

Football teams draw the largest crowds of any American collegiate sport, and with them, both positive and negative attention for colleges and universities. Nearly 50 colleges have added the sport recently, but little research has examined the institutional effects of adding a team. Some of these institutions are regional research universities…

Black male college enrollment is at concerning and acutely low numbers compared to other groups; this is especially challenging at Historically White Colleges and Universities (HWCUs), where Black men often face hostility and ostracism on campus and during college recruitment and admissions. This study aims to amplify the voices of Black male…

Teacher shortages and lack of teacher diversity have led to growing efforts nationally to recruit teaching assistants (TAs) to be classroom teachers. Substitute teachers are not typically considered in these efforts. We pair longitudinal administrative data from a mid-sized urban district with survey follow-up to address how TAs and substitute…

In the context of constructing regional education and talent hub, Macao's higher education talent development strategy impacts the creation of a regional talent hub and the process of industrial diversification. This study adopts a text analysis approach. Through the analysis of 118 texts and the construction of the game model, it reveals that…

Rules and rationalities are the bases of analysis in rules determined governance model. Power as the ability to influence decision-making and the influence of power centres are not sufficiently examined in the literature on the governance of higher education. The article locates various centres of power in the functioning of universities and how…