On the basis of reforms to undergraduate education at Peking University, this article sets out from students' free choice and strict institutional selection, focusing on the process of the cultivation of the elite in mass higher education. The article analyzes the systems for student recruitment, talent training, educational programs, testing and…

Purpose: Prospective students are exposed to abundant choices, and they are eagerly searching for information to select the best universities for themselves. Likewise, prospectuses are regularly produced by universities to meet this information needs; the purpose of this paper is to examine the key marketing messages used in their prospectuses.…

Purpose: The purpose of this exploratory study is an examination of some perceptions of US education, as experienced by foreign MBA students. Design/methodology/approach: A longitudinal field study captured perceptions of a group of 51 international students over a one-year interval. The first anticipatory survey was done in India, and the…

In 2015, Lumina Foundation introduced the Rule of Ten, a new method for assessing college affordability for students in the U.S. The rule rests on the assumption that an "affordable" cost for college should not exceed the total of: (1) what a student and his family can save by putting away 10% of their income for the 10 years before…

At no other time in American history has the need for post-secondary educational attainment been so pervasively necessary. Since 2007, three in every four jobs created has required a bachelor's degree or higher. Such a prerequisite to fiscal viability occurs parallel with rising costs of college attendance, a nebulous financial aid process,…

This report is based on data from the High School Longitudinal Study of 2009 (HSLS:09), a nationally representative, longitudinal study of more than 23,000 ninth-graders in 2009. The cohort was surveyed again in spring 2012 when most students were in eleventh grade. This survey included questions about characteristics that would influence choosing…

State policy leaders have an opportunity to take leadership in protecting students--and especially student veterans--from being targeted by predatory colleges. Given failings by the federal government to police for-profit colleges and to ensure basic rights for students to attend college without being defrauded, it now falls to the states to step…

Doctoral student socialization is the most popular theoretical lens for understanding doctoral education. Socialization perspectives have illuminated the complex processes doctoral students undergo within their doctoral programs. Very little attention has focused on forces external to doctoral education. This study highlighted the ways in which 35…

Purpose: The purpose of this paper is to surface themes which may influence Chinese students' decision making in relation to postgraduate study in international universities. Design/methodology/approach The study utilises a semi-structured qualitative interview methodology (n=15). Findings: The main findings are discussed according to the…

Critical languages refers to less commonly taught languages that the U.S. State Department has deemed necessary for U.S. national defense (Department of Defense 2000). In the current era of globalization and growing interconnectedness, the need for proficient speakers of critical languages has become increasingly urgent. While many foreign…

The 2018 International Graduates Outcomes Survey (IGOS) provides an insight into international graduates from Australian universities post-study employment, work readiness, and reflections on course experiences, study motivation and overall satisfaction. Over 10,000 international students who graduated from an Australian university in the last…

College choices are among the most consequential decisions individuals make in their lifetimes. Students are entitled to information that meets five principles: simple, salient, comparable, timely, and trusted. "Consumer Information in Higher Education" describes how research informs these five key principles and recommends improvements…

Planning for college can be one of the biggest moments in a teen's life, but for those students with learning and other disabilities, the college experience can be fraught with frustration, uncertainty, and lowered self-confidence. "College Success for Students With Learning Disabilities" offers teens the confidence, strategies, and…

Purpose: The purpose of this paper is to examine the relationships of service marketing mix (SMM) as service input and service output in terms of students' performance, satisfaction and referral act in context to higher and technical education (HTE) through the application of structural equation modeling. Design/methodology/approach: A…

Millions of American adults either have no education beyond high school or have some college but no degree. Helping more adults attain a degree or certificate is crucial for our nation's competitiveness--as of 2016, we ranked 10th in the world in postsecondary attainment--and for individuals' economic prospects as well. By 2020, 65 percent of all…