Institutions are aggressively recruiting adult learners and developing adult degree completion programs. This is a hyper-competitive market. Many institutions lack experience working with this population. This paper outlines proven strength-based enrollment management strategies to instill confidence and provide student support for adult learners.…

It is critical to pave the way for more women in science, technology, engineering, and mathematics (STEM). Despite the need for an increased workforce, women remain underrepresented in technology careers and particularly technology leadership (Tomaskovic-Devey & Han, 2018). Furthermore, there is a lack of research on how STEM recruiting and…

Background/purpose: There exists a desire to provide schoolteachers with mentors. In English schools, school-based mentors are mandatory for schools participating in Initial Teacher Education and the Early Career Framework. The purpose of this study is to highlight the need for a professional mentoring capacity within schools without burdening…

Purpose: This study aims to investigate how highly ranked business schools portray ideal students in terms of their attributes and their agency. Understanding how these higher education institutions (HEIs) discursively construct their present and prospective students also shed light on the institutions' self-representation, the portrayal of the…

Recruiting special education teacher candidates to teacher preparation programs and to special education classrooms continues to be a national struggle (National Center for Education Statistics, 2022; United States Department of Education, 2021). While a number of solutions to this decades-long problem have been explored, we offer the analysis of…

Despite the expansion of higher education and the growing number of students from disadvantaged socioeconomic background and/or from ethnic minorities who now access university places, inequalities in access to higher education based on social class and origin remain a challenge. This article analyses the Polytechnic Universities in Mexico,…

The shortage of African American faculty employed at higher education institutions is prevalent at two-year community colleges across Tennessee. The problem addressed in this study is the lack of African American faculty employed at Tennessee Board of Regents institutions. This qualitative multiple-case study examined why there is a lack of…

Using a mixed-methods approach, this research examines admissions practices and recruitment strategies within eight graduate-level, allied health sciences programs. The results highlight the characteristics of submitted, accepted, and matriculated students, and identifies, by program, if the recruitment strategies (e.g., marketing campaign…

While preferable over requiring standardized tests, test-optional policies also have some unintended consequences. The limitations of test-optional policies do not warrant a return to required standardized testing, which is even more counterproductive to equity given that race and class are substantial predictors of performance on such tests.…

Objective: Male allies play an important role in sexual assault prevention, yet many college sexual assault prevention programs struggle to recruit and retain men. This study aims to identify barriers to recruitment and retention of male sexual assault prevention peer educators. Participants: Seventeen undergraduate male student leaders…

As higher education faces challenges in low enrollment, soaring prices, and individuals who question the need for a degree, these institutions must transform into flexible-minded and innovative centers of excellence. The purpose of this study is to explore how empathetic and collaborative practices inherent in design thinking methodologies can…

This study examines the critical role that marketing plays within the realms of public four-year higher education institutions (HEIs) in the United States, all through the lens of HEI presidents. The context is a higher education market that is rapidly evolving, stirred by fierce competition, shifting societal norms, the COVID-19 pandemic…

International students are not only agents for the internationalisation of a campus environment but also a crucial source of income for universities and a country's economy. Thus, their recruitment and retention are vital and prioritised by university leadership and policymakers. However, scant attention has been given to investigating…

Students entering contemporary higher education have the question of employability at the forefront of their minds, both when deciding which institution to study at and which subject to study. However, the notion of the "employability agenda" is not often welcomed by academics. Focusing on teaching and learning in the UK, this article…

Driven by a shifting landscape and increased competition for students, institutions of higher education (IHE) are working to differentiate themselves to consumers in order to attract new students. These differentiation efforts have increasingly focused on the adult, non-traditional student demographic. As IHEs strive to include claims of quality…