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Plunkett, Anthony D. – ProQuest LLC, 2011
This qualitative case study explored the Student Consumerism phenomenon as displayed by post-secondary students as perceived by their instructors. Because it was not entirely understood how post-secondary instructors react to the manifestations that occur due to Student Consumerism style of behaviors, this study examined the phenomenon from that…
Descriptors: Higher Education, Semi Structured Interviews, Qualitative Research, Postsecondary Education
Schweitzer, Leah – Composition Forum, 2009
Increasingly, students come to the university with a consumer mentality, which gives students a sense that they are entitled to negotiate their student positions within the university and the classroom. This article, using Directed Self-Placement as a sort of case study, considers the role student-centered assessments and pedagogies play in…
Descriptors: College Students, Student Participation, Evaluation Methods, Student Evaluation
Liu, Tung-Hsuan – ProQuest LLC, 2012
In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a…
Descriptors: Online Systems, Purchasing, Intention, Retailing
Khagurov, T. A. – Russian Education and Society, 2011
The article examines changes in the sphere of Russian education as a result of the reform of education and the consequences of the use of audiovisual means of mass communication (especially television and the Internet) that foster the formation of consumerist media thinking in school and college students. That kind of thinking carries the threat…
Descriptors: Foreign Countries, Educational Change, Audiovisual Communications, Television
Kincl, Tomas; Strach, Pavel – Behaviour & Information Technology, 2012
Website quality measurement tools have been largely static and have struggled to determine relevant attributes of user satisfaction. This study compares and contrasts attributes of user satisfaction based on usability guidelines seeking to identify practical easy-to-administer measurement tools. The website users assessed business school homepages…
Descriptors: Foreign Countries, User Satisfaction (Information), Web Sites, Usability
Eastman, Jacqueline K.; Iyer, Rajesh; Eastman, Kevin L. – Marketing Education Review, 2011
In this paper, we measure the impact of interactive technology on student satisfaction and find support for the hypothesis that students who find a class is more interesting because of the use of interactive technology will be more satisfied with the course. The results also support the hypothesis that if students like the course, they will be…
Descriptors: Consumer Economics, Satisfaction, Course Evaluation, Interaction
Edgington, Theresa M. – Journal of Information Systems Education, 2010
This teaching case documents an actual case of process execution and failure. The case is useful in MIS introductory courses seeking to demonstrate the interdependencies within a business process, and the concept of cascading failure at the process level. This case demonstrates benefits and potential problems with information technology systems,…
Descriptors: Handheld Devices, Management Information Systems, Computer Science Education, Information Technology
Baum, Sandy; McPherson, Michael S. – Change: The Magazine of Higher Learning, 2011
The world of higher education is a world of sorting, selecting, and ranking--on both sides of the market. Colleges select students to recruit and then to admit; students choose where to apply and which offer to accept. The sorting process that gets the most attention is in the higher reaches of the market, where it is not too much to say that…
Descriptors: Higher Education, College Admission, Access to Education, Scaling
Hoy, Wayne K.; Tarter, C. John – International Journal of Educational Management, 2011
Purpose: The aim of this article is to examine the empirical literature on irrationality and identify a set of concepts to help administrators cope with irrationality in decision making. Design/methodology/approach: This analysis is a synthesis of the selected research literature on irrationality. Findings: A set of seven concepts and propositions…
Descriptors: Decision Making Skills, Educational Principles, World Views, Educational Administration
Gilliam, Brian K. – ProQuest LLC, 2011
Purpose: The purpose of this study was to identify future trends and barriers that will either facilitate or impede the narrowing of the digital skills divide among older adults during the next 10 years. Methodology: To address the research questions, this study used a modified version of the Delphi process using a panel of experts who…
Descriptors: Educational Opportunities, Older Adults, Community Colleges, Private Sector
Love, Edwin; Stone, Donn E.; Wilton, Taine – Marketing Education Review, 2011
Thanks in part to groundbreaking work by companies such as Apple and IDEO, there has been growing interest in design as a way to improve the odds of new product success. This paper describes a user-centered design workshop developed for a new product marketing course. The workshop included exercises designed to explain and illustrate the…
Descriptors: Marketing, Workshops, Design, Usability
Barker, Kathryn Chang – Educational Technology & Society, 2007
Emerging concerns about quality of e-learning products and services animated a project in Canada to create quality standards that derived primarily from the needs of consumer, that could be used to guide the development and choice of e-learning at all levels of education and training, and that could be implemented in a simple manner. A set of…
Descriptors: Foreign Countries, Electronic Learning, Case Studies, Standards
Bossick, Michael John – ProQuest LLC, 2009
There has been much discussion in recent years concerning student consumerism and its potentially negative impact on higher education. Much of the literature has been anecdotal (Bellah 1999; Delucchi and Smith 1997; Edmundson 1997; Smith 2000), while some studies have been more empirical in nature (Levine and Cureton 1998; Delucchi and Korgen…
Descriptors: Higher Education, Student Behavior, Consumer Economics, Consumer Education
CASAS - Comprehensive Adult Student Assessment Systems (NJ1), 2008
The CASAS Competencies identify more than 360 essential life skills that youth and adults need to be functionally competent members of their community, their family, and the workforce. Competencies are relevant across the full range of instructional levels, from beginning literacy through high school completion including transition to…
Descriptors: Minimum Competencies, Youth, Adults, Job Skills
Obach, Brian K. – Teaching Sociology, 2009
As evidence of the growing ecological crisis mounts, it is imperative that sociologists speak to this social problem and incorporate a sociological perspective on environmental issues into the curriculum. Central to understanding how social issues relate to environmental problems is an examination of the ties between consumption and its ecological…
Descriptors: Social Problems, Environmental Education, Critical Theory, Advantaged