Purpose: The purpose of this research was to determine the level of foundation university students' consumer orientation and learner identity; and their correlations with students' academic performance. Research Methods: The study was conducted with a correlational survey model. The sample was 376 students from two foundation universities in…

The purpose of the study is to explore how the digital brand story assignment creates a transformative learning experience for students. This study involves assessing the levels of learning according to Mezirow's transformational learning theory through the development of digital brand stories. The authors have tested the Digital Brand…

With an increasing proliferation of consumer practices within the United States university system, one crucial question often neglected is how spaces of consumption are produced. French Marxist philosopher and sociologist, Henri Lefebvre, provided a nuanced and innovative approach to examining the phenomenon of spatial production in his landmark…

This article first offers a survey of what has become an area of increasing interest in higher education: the rise of the so-called "student-consumer". This has been linked in part to the marketisation of higher education and the increased personal financial contributions individual students make towards their higher education. Drawing…

The purpose of this study is to calculate and evaluate the ecological footprints of the academicians in terms of various variables. The survey method was used in the study. Data were collected from academicians (149 males, 57 female) working at a state university in the South-eastern Anatolia of Turkey during the 2017-2018 academic year. The…

Purpose: This paper aims to highlight the contribution of ecological fairs to the promotion of sustainability in university campuses, based on a case study carried out at the University of Passo Fundo, located in Southern Brazil. Design/methodology/approach: Producers and consumers of the ecological fairs were interviewed to analyse how the…

The expansion of opportunity in higher education and the recognition of the influence of academic research on economic development have motivated policy reforms in many national systems of higher education including Japan. Many of these national reforms involve facilitating market forces in higher education, which is a new context for many…

Construction and new facility decisions regarding student housing remain difficult for many colleges and universities. Challenges associated with these decisions include rising building costs, waning government funding, daunting facility safety codes, and compliance with evolving accessibility legislation, among many factors. One solution,…

The roadmap towards the commercialization of goods and services has been continually enhanced and modified to accommodate a more digital landscape. Businesses are building more robust websites and point-of-service opportunities that do not require human intervention. In turn, consumer shopping patterns and behaviors have shifted in response to…

In the present phenomenological study, I explored how some college women make sense of images of the body manipulated by Photoshop and how they perceive the Photoshop disclaimer labels currently mandated in several European countries. In-depth interviews with 16 female college students revealed four themes regarding the meanings of Photoshopped…

In the year that George Ritzer publishes the ninth edition of "The McDonaldization of Society," moving his famous theory firmly "Into the Digital Age," critical educator Petar Jandric and sociologist Sarah Hayes invited George to a dialogue on the digital transformation of McDonaldization and its critical application to Higher…

Marketing principles and consumerism are evident in higher education with universities central to the development of fit for purpose graduates. Students are increasingly viewed as consumers of university products and expected to manage self-hood and to promote themselves to the marketplace. This article is drawn from research in an ongoing larger…

Swedish higher education policy is currently moving toward consumption ideals that focus on promoting the efficiency and economic viability of student choices. This paper scrutinizes students' practical considerations when making decisions regarding their education and future occupations and the choice rationalities and motives that these reflect.…

The tension caused by change pushes students to reflect on their new situation, examine preconceived ideas, and synthesize new with existing knowledge. In the Consumer Behavior Challenge, students are challenged to step outside of their comfort zone by changing a behavior or trying something new for a period of time. Through guided reflection…

Teaching approaches in economic geography traditionally cover the effects of deindustrialization on the landscape but offer less insight into the development of services as a prominent sector, because of the longer histories of manufacturing and industrial economies (Moore and Hunt 2016). Incorporating services into economic geography curricula…