Thanks to advances in user-friendly, new media technology, many educational organizations around the world are supporting young people who wish to express their views through media production. The term "youth media practice" refers to these media production activities. This paper raises questions about the possibilities and limitations of the idea of "promoting youth voice through media production," presenting some snapshots of current research contrasting different youth media settings in Hong Kong. Youth voice is not a naive or transparent process, as in simple notions of self-expression, but I suggest that selves are constructed by and construct themselves through the processes of making video--mainly evident in the subject positions enacted through the performance of fictional identities and "voices."