ERIC Number: EJ1382935
Record Type: Journal
Publication Date: 2023-Aug
Pages: 14
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0273-4753
EISSN: EISSN-1552-6550
Examining the Effects of Student-Faculty Ethnic Similarity and Level of Group Representation on Teaching Evaluations
Louie, Therese A.; Nishijima, Marissa Y. H.
Journal of Marketing Education, v45 n2 p141-154 Aug 2023
This research explores if student and faculty ethnic similarity produces more favorable teaching evaluations, and if the effect is enhanced when ethnic group representation on campus is low. When student and faculty ethnicity was similar, (a) students from low-representation groups provided the highest evaluations, and (b) students from high-representation groups showed both "more favorable" and "less favorable" evaluations. Evidence suggests that the pattern of findings was strong for qualitatively oriented courses, with the results for quantitative classes less conclusive. Discussion focuses on potential influences to ethnic similarity effects, applications to real-world settings, and future research.
Descriptors: Student Characteristics, Teacher Characteristics, Student Evaluation of Teacher Performance, Disproportionate Representation, College Students, College Faculty, Racial Differences, Minority Group Students, Minority Group Teachers
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A