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Direct linkCatherine Yuan Gao; Kexin Yu; Xu Liu – Journal of Higher Education Policy and Management, 2024
With increased competition for talented students and academic staff, many universities have recognised the importance of brand building to better position in the field. This study selected a recently founded public university in China as the case to explore in what way a young university's brand is constructed and to what extent such a brand is…
Descriptors: Foreign Countries, Reputation, College Environment, Institutional Advancement
Blanco Ramírez, Gerardo – International Journal of Qualitative Studies in Education (QSE), 2016
Amidst global competition in higher education, colleges and universities adopt strategies that mimic and adapt business practices. Branding is now a widespread practice in higher education; multimodal advertisement is a manifestation of emerging branding strategies for universities. While the visibility of brands in higher education has grown…
Descriptors: Higher Education, Change Strategies, Commercialization, Rhetoric
Cross, Ava – Business Communication Quarterly, 2006
Nonprofit organizations, such as social service agencies, charities, and hospitals, plan and prepare communications that are vital to their missions. Although not corporations, these organizations produce news releases, newsletters, and annual reports that are similar to those created in the corporate sector. In this research project for a course…
Descriptors: Communication Strategies, Organizational Communication, Nonprofit Organizations, Corporations
Download full textHumphries, Jennifer, Ed.; Knight-Grofe, Janine, Ed.; Klabunde, Niels, Ed. – Canadian Bureau for International Education, 2009
The Canadian Bureau for International Education (CBIE) regularly evaluates the experience of international students in Canada through a benchmarking survey. Canada First 2009 represents the fourth time CBIE has conducted this research. Previous editions appeared in 1988, 1999 and 2004. This year's survey used a revised questionnaire similar to…
Descriptors: Foreign Countries, Student Surveys, Benchmarking, Student Experience
