Increasingly, professional sales programs receive financial support from company sponsors in exchange for varying types of branding and recruiting opportunities. This study builds on the literature regarding employer branding and talent acquisition by examining the effect sales program sponsorship has on students. Grounded in organizational…

Research has demonstrated that students' learning outcomes and motivation to learn are influenced by the visual design of learning technologies (e.g., learning management systems or LMS). One aspect of LMS design that has not been thoroughly investigated is visual complexity. In two experiments, postsecondary students rated the visual complexity…

Proverbs are a part of cultural heritage of people. Proverbs about climate and weather influence human behaviours at such areas as agriculture and fishing. The pedagogical use of proverbs promotes to link everyday knowledge with scientific one. However, teachers should be familiar with the meanings of proverbs to integrate them into their classes.…

In two experiments this study tested the "Graded Salience Hypothesis" and the "Defaultness Hypothesis." It weighs the effects of linguistic versus pictorial contexts in terms of activation (or suppression) of default, salient meanings when context invites nondefault, less-salient alternatives. Using a naming task, Experiments 1…

Scholars have argued for the inclusion of different spoken varieties of English in high-stakes listening tests to better represent the global use of English. However, doing so may introduce additional construct-irrelevant variance due to accent familiarity and the shared first language (L1) advantage, which could threaten test fairness. However,…

Prior research suggests that learners study and remember information differently depending upon the type of test they expect to later receive. The current experiments investigate how testing expectations impact the study of and memory for valuable information. Participants studied lists of words ranging in value from 1 to 10 points with the goal…

Increasing the number of study trials creates a crossover pattern in source memory zROC slopes; that is, the slope is either below or above 1 depending on which source receives stronger learning. This pattern can be produced if additional learning affects memory processes such as the relative contribution of recollection and familiarity to source…

Processing fluency has been shown to have wide-ranging effects on disparate evaluative judgments, including judgments of liking and familiarity. One account of such effects is the hedonic marking hypothesis (Winkielman, Schwarz, Fazendeiro, & Reber, 2003), which posits that fluency is directly linked to affective preferences via a positive…

Situations in which the name of a person is perceived as familiar but does not trigger recall of pertinent semantic knowledge are common in daily life. In current connectionist models of person recognition, such "familiar-only" experiences reflect supra-threshold activation at person-identity nodes but subthreshold activation at nodes…

Novelty is inherent to creative processes. A positive effect of novelty on creative task performance was therefore predicted. However, creativity can benefit from divergent, as well as convergent thinking. Subsequently, novelty may benefit creative performance when divergent thinking is required, but it could inhibit creative performance when…

Research involving student and tutor responses to a "pedagogy of the heart" approach in a first year university health science topic revealed anxiety, insecurity and perceptions of unpredictability in relation to an innovative arts-based assignment designed to elicit and assess experiential or imaginal knowledge. Using the lens of…

The overclaiming technique is a novel assessment procedure that uses signal detection analysis to generate indices of knowledge accuracy (OC-accuracy) and self-enhancement (OC-bias). The technique has previously shown robustness over varied knowledge domains as well as low reactivity across administration contexts. Here we compared the OC-accuracy…