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Direct linkEva Greenthal; Katherine Marx; Elyse R. Grossman; Martha Ruffin; Stephanie A. Lucas; Sara E. Benjamin-Neelon – Journal of American College Health, 2024
Objective: To assess whether and how beverage companies incentivize universities to maximize sugar-sweetened beverage (SSB) sales through pouring rights contracts. Methods: Cross-sectional study of contracts between beverage companies and public U.S. universities with 20,000 or more students active in 2018 or 2019. We requested contracts from 143…
Descriptors: Food, Salesmanship, Merchandising, School Business Relationship
Keist, Carmen N.; Bruer, Shanna – Journal of Family and Consumer Sciences, 2016
In a sea of applicant uniformity, how can an undergraduate student develop a means of personal differentiation while attempting to land an internship or job? That is the dilemma of the roughly 1.9 million Millennials graduating with bachelor's degrees within the United States in 2015 (Hussar & Bailey, 2015). Although the national unemployment…
Descriptors: Undergraduate Students, Portfolios (Background Materials), Electronic Publishing, Marketing
Download full textLee, Donghun; Trail, Galen T.; Lee, Cindy; Schoenstedt, Linda J. – ICHPER-SD Journal of Research, 2013
The purpose of this study was to test a structural model to determine which psychosocial constructs affected the purchase intention of athletic team merchandise (ATM). Results from the analyses indicated that the twelve-factor ATM model fit the data from collegiate athletic events well, explaining the various impact factors that lead to purchase…
Descriptors: Intention, Purchasing, Merchandising, Team Sports
Nedbalová, Eva; Greenacre, Luke; Schulz, John – Journal of Marketing for Higher Education, 2014
This paper uses the Economic Market mechanisms and the 4P Marketing Mix as lenses to review the context of UK higher education (HE) and to explore the relationship between the market and marketing disciplines and practice. Four Economic Market mechanisms--autonomy, competition, price and information--are contrasted with the four Ps of marketing:…
Descriptors: Foreign Countries, Higher Education, Student Recruitment, Marketing
Boyer, Stefanie L.; Edmondson, Diane R.; Artis, Andrew B.; Fleming, David – Journal of Marketing Education, 2014
A meta-analytic review of self-directed learning (SDL) research over 30 years, five countries, and across multiple academic disciplines is used to explore its relationships with five key nomologically related constructs for effective workplace learning. The meta-analysis revealed positive relationships between SDL and internal locus of control,…
Descriptors: Independent Study, Learning Processes, Student Motivation, Marketing
Jones, Roger; Currie, Lamar; Clayton, Sheila – Research and Curriculum Unit, 2010
As the world economy continues to evolve, businesses and industries must adopt new practices and processes in order to survive. Quality and cost control, work teams and participatory management, and an infusion of technology are transforming the way people work and do business. Employees are now expected to read, write, and communicate…
Descriptors: Food Processing Occupations, Merchandising, Marketing, Postsecondary Education
Hoshower, Leon; Gupta, Ashok K. – American Journal of Business Education, 2009
Improper sales revenue recognition is the single largest issue contributing to financial restatements. Understanding and applying the rules of sales revenue recognition is not just an accounting problem; it is a marketing problem, too. Thus, it is important that the sales force has a basic understanding of the rules of sales recognition and be…
Descriptors: Marketing, Salesmanship, Accounting, Undergraduate Students
Jones, Roger; Currie, Lamar; Clayton, Sheila – Research and Curriculum Unit, 2007
As the world economy continues to evolve, businesses and industries must adopt new practices and processes in order to survive. Quality and cost control, work teams and participatory management, and an infusion of technology are transforming the way people work and do business. Employees are now expected to read, write, and communicate…
Descriptors: Food Processing Occupations, Merchandising, Marketing, Postsecondary Education
Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention, 2002
Most campus alcohol and other drug (AOD) programs include prevention, intervention, and treatment services designed to address individual students' knowledge of the consequences of alcohol and other drug use, to improve their skills in resisting such behavior, or to address existing problematic use of or addiction to alcohol or other drugs.…
Descriptors: Prevention, Drinking, Drug Use, College Environment
