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Download full textGoldstein, Adam; Eaton, Charlie – Center for Studies in Higher Education, 2020
This article develops and tests an identity-based account of malfeasance in consumer markets. It is hypothesized that multi-brand organizational structures help predatory firms short-circuit reputational discipline by rendering their underlying identities opaque to consumer audiences. The analysis utilizes comprehensive administrative data on all…
Descriptors: Consumer Economics, Merchandise Information, Deception, Reputation
