Scholarly publishing is considered one of the most frustrating endeavors among academicians. For learners, it symbolizes the culmination of studies, whereas for academicians, it signifies promotion and acknowledgment. This paper highlights and discusses some of the breakthroughs and hindrances scholars, especially doctorate students, undergo in…

Higher Education Institutions (HEIs) are increasingly aware of the importance of brand equity for brand strategy. Earlier research has disregarded the eWOM of HEIs, so this study furthers our understanding of the importance of eWOM on the creation and leverage of HEIs' brand equity. A qualitative approach was adopted, with semi-structured…

This study evaluates the influence of ranking reports on university brands' credibility and perceived differentiation. Signaling theory is applied to link ranking with credibility and perceived differentiation. An experimental approach was used to collect data and to test the hypothesis. Data was collected from 328 participants in the UK regarding…

Transnational higher education is big business. However, it is unclear what transnational universities must do to behave in a responsible way or to gain a social licence to operate. Examining the University of Nottingham Ningbo China (UNNC) and Xi'an Jiaotong-Liverpool University (XJTLU), we discuss what universities could do to gain approval from…

Driven by a shifting landscape and increased competition for students, institutions of higher education (IHE) are working to differentiate themselves to consumers in order to attract new students. These differentiation efforts have increasingly focused on the adult, non-traditional student demographic. As IHEs strive to include claims of quality…

The literature of brand management in higher education lacks significant research in two key areas: 1) theoretical models of the evaluation of brand equity and its impacts on supportive behaviors, and 2) a focus on alumni as a critical stakeholder group to higher education institutions. The new model of alumni-perceived higher education brand…

University rankings have been of interest to many specialists, academics, and independent researchers, who are affiliated to educational or scientific institutions. The matter was also the subject of discussion among students at the master's and doctoral levels about the feasibility of these rankings, whether there is any desired practical benefit…

This qualitative, longitudinal study traces the development of preservice social studies teachers' awareness of and reaction to the current climate of truth decay over the course of their initial certification program. By drawing a parallel between Bakhtin's concept of the carnivalesque and the current online media landscape, this study found that…

This paper examines the role of institutional isomorphism in influencing digital transformation (DT) within municipalities. It addresses the gap in understanding how coercive, mimetic, and normative pressures shape municipal strategies and operations as they adopt and implement digital technologies. Through a systematic literature review and…

Much of the research on the benefits of graduate education for minority students has focused on Historically Black Colleges and Universities. Little has been done on Predominantly Black Institutions. This case study attempts to shed light on alumni perceptions of the benefits of their graduate education at a Predominantly Black Institution (PBI),…

Open access (OA) publishing presents university librarians, administrators, and faculty researchers with a paradox of both opportunities and challenges. For faculty researchers in particular, the decision of whether to pursue OA publication of their scholarship is driven by their perceptions of the credibility and quality of OA publishing. While…

Purpose: The growing competitive environment in which higher education institutes are immersed has caused them to strengthen their competitive position of a brand and its equity in emerging countries. However, there are several contradictions between the empirically approved determinants and the dimensions of brand equity in higher education. The…

This study critically examined the increasing threat of predatory publications in academia, revealing how researchers at Pakistan's Higher Education Institutions (HEIs) take advantage of this trend for academic gains. We examined the widespread trend of predatory publishing for Pakistani public and private HEIs, explicitly focusing on Physical…

This study examines various variables that affect pre-service teachers' perceptions of corporate reputation and corporate reputation. In the research, a descriptive survey model was applied. 680 students studying in various departments and classes of Atatürk University Kazim Karabekir Faculty of Education in the 2011-2012 academic year…

Higher education is enduring a transition across the world. This transition leads to the introduction of technology into the education system and provides opportunities to pursue a degree through online participation. According to Bramble and Panda, globalization plays a vital role in recognizing the necessity of providing online learning…