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Schlee, Regina Pefanis; Karns, Gary L. – Journal of Marketing Education, 2017
Several studies in the business press and in the marketing literature point to a "transformation" of marketing caused by the availability of large amounts of data for marketing analysis and planning. However, the effects of the integration of technology on entry-level jobs for marketing graduates have not been fully explored. This study…
Descriptors: Employment Qualifications, Marketing, Knowledge Level, Job Skills
Burrus, Jeremy; Jackson, Teresa; Xi, Nuo; Steinberg, Jonathan – ETS Research Report Series, 2013
To identify the most important competencies for college graduates to succeed in the 21st century workforce, we conducted an analysis of the Occupational Information Network (O*NET) database. O*NET is a large job analysis operated and maintained by the U.S. Department of Labor. We specifically analyzed ratings of the importance of abilities (52…
Descriptors: College Graduates, Job Skills, Occupational Information, Databases