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Fine, Monica B.; Clark, Paul C. – Journal of Instructional Pedagogies, 2013
More than any other area of business, expertise in personal selling and sales management can best be seen through applied learning styles. Many universities are now offering sale concentration in marketing or even MBA degrees. However, many students still feel instructors' teaching methods are outdated. Instructors use many different techniques…
Descriptors: Experiential Learning, Service Learning, Fund Raising, Salesmanship