As one of the top U.S. choices for international students, the University of Illinois at Urbana-Champaign has a solid reputation in China and a history of educating Chinese students that goes back more than a century. But the university did not realize until last June that its nickname in China is the "Cornfield Ivy" and that Chinese…

Marketing communications and admissions often have very different needs, priorities, and ways of conducting business, but the two units work toward the same end goal. Brad Ward of BlueFuego, a marketing company that specializes in social Web tools for educational institutions, explains that admissions doesn't necessarily need to [talk] to…

For the past couple of decades, customer relationship management has been quietly establishing itself as the way everybody does business. Migrating to the education community only in the past five years or so, it has acquired a more genteel transcription of its acronym: constituent relationship management. However one decodes the letters, CRM is…