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Direct linkYogini Joglekar; Sabra Brock – Sage Research Methods Cases, 2023
This case discusses the importance of pilot studies within business research. It covers the procedures, evaluation, and lessons learned from conducting a pilot study for an upcoming product launch. The intended product launch was the Edstutia Instructor Certification in Immersive Technologies (EICIT) pilot program. The program focused on extended…
Descriptors: Business, Research, Industry, Computer Simulation
