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Schartner, Alina; Young, Tony Johnstone; Snodin, Navaporn – Higher Education: The International Journal of Higher Education Research, 2023
Non-nationals constitute up to a quarter of the academic staff workforce of Higher Education Institutions (HEIs) worldwide. Their motivations to 'work abroad', and their experiences of doing so, are, however, under-researched, especially where migration is to or within the global South. We report a study conducted among internationally mobile…
Descriptors: Cultural Awareness, College Faculty, Foreign Nationals, Overseas Employment
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Kraus, Harald; Burford, James – Journal of Marketing for Higher Education, 2020
Universities around the world increasingly use online videos to recruit both domestic and international students. However, little is currently known about how such videos are used to market international programmes in the Global South. We analysed a sample of 19 videos that promote international programmes at Thai universities. After transcribing…
Descriptors: Student Recruitment, Marketing, Video Technology, Web Sites