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Direct linkMuñoz, Caroline Lego; Wood, Natalie T. – Journal of Marketing Education, 2015
The purpose of this research is to examine how the topic of social media has been integrated and executed within academic institutions and marketing courses. An exploratory survey of marketing educators that taught social media in their course(s) was undertaken. The survey addressed how social media was embedded within an institute's curriculum,…
Descriptors: Marketing, Business Administration Education, Social Networks, Mass Media
