This paper analyses divergence between national language policy on the one hand, and perceptions of it on the other. In ethnocratic Malaysia, language policy codifies the supremacy of Bahasa Malaysia as part of a broader ethnonationalist policy agenda that pedestalises the ethnic Malays and curtails the rights of Chinese and Indian-Malaysians. A…

The issue of Malaysian graduates' unemployment, attributed largely to their flawed English language competence, has been a major concern in the country for many years. The study reported in this paper sought to better comprehend future graduates' perspectives and practices in dealing with the English language literacies prior to graduation. This…

Malaysia has come to a point where second and third languages become part of the requirements to be employed especially in the multinational and international companies. After gaining its Independence, English becomes the second language in Malaysia, and Bahasa Melayu is recognised as the official language of the country. This move has greatly…

This paper describes a research case study of Internet apparel marketing by small businesses in Malaysia which can beneficially be included in postgraduate business courses for understanding the importance of measuring customer satisfaction at point-of-purchase and post-purchase in online purchases. The sample size in this research is 154…