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Direct linkSyed Aziz Anwar; M. Sadiq Sohail; Ahmed Ankit; Meera Al-Marri – Journal of Marketing for Higher Education, 2024
Higher Education Institutions (HEIs) providing online education have been facing challenges in an increasingly competitive market. Consequently, brand equity has gained importance. This study takes a holistic approach and identifies the antecedents of brand equity and the impact these have on building brand equity of online universities. Data was…
Descriptors: Student Centered Learning, Virtual Universities, Foreign Countries, Reputation
Download full textAlmodaires, Abdullah A.; Alayyar, Ghaida M.; Almsaud, Tareq O.; Almutairi, Faisal M. – International Education Studies, 2019
This paper investigated the effectiveness of flipped learning (FL) in pre-service teacher education, especially educational technology. Research on the effect of FL is still rare in student-teacher education, and little is known about it. This study was designed to explore students' perspectives on the effectiveness of FL in the College of Basic…
Descriptors: Blended Learning, Instructional Effectiveness, Preservice Teachers, Student Attitudes
Alazemi, Abdullah M.; Alenezi, Abdullah A.; Alnwaiem, Ahmad F. – English Language Teaching, 2020
Group work (GW) has been at the center of research for many years, and several positive attributes have been linked to its implementation in English language teaching (ELT) classrooms. This study explores Kuwaiti students' views on the benefits and difficulties of GW in their general English and English for specific purposes (ESP) courses. A…
Descriptors: English for Special Purposes, Second Language Instruction, Second Language Learning, Educational Benefits
Alghasab, Maha Bader – English Language Teaching, 2020
The flipped classroom is an instructional strategy that encourages students to undertake prior preparation for lessons, in particular through the use of online materials provided by their teachers. Empirical studies of the language classroom have supported the effectiveness of this strategy for language development. However, only a limited number…
Descriptors: Writing Instruction, Blended Learning, English (Second Language), Foreign Countries
Liton, Hussain Ahmed – International Journal of Instruction, 2015
Typically, an ESP course is designed to develop students' communication skills not solely for the office, but also for useful in a specific workplace. Unfortunately, ESP for Schools of Business at some South-East Asian universities is not being very effective in promoting students' performance in the workplace. Behind this backdrop, this paper…
Descriptors: Foreign Countries, English (Second Language), English for Special Purposes, Workplace Learning
