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Direct linkStory, John – Journal of Marketing for Higher Education, 2023
In the numerous studies of segmentation for higher education marketing, the primary focus has been on segmenting students. In fact, universities serve a diverse audience that includes parents, employers, alumni, donors, and other members of society. The primary purpose of this study is to explore the extent to which universities must attempt to…
Descriptors: Higher Education, Marketing, Universities, Diversity
Lee, YoungAh – Educational Research for Policy and Practice, 2019
In this study, we conducted in-depth interviews with 29 parents of prospective college students, a target public of university marketing efforts. We explored how university communication influenced parents' attitudes, and reputation perception. The research findings are significant in understanding parents' views on responding to prevalent…
Descriptors: Parent Attitudes, Marketing, College Bound Students, Universities
Download full textSmith, Burck – American Enterprise Institute, 2019
Despite overall declines on college enrollment, various accredited and unaccredited providers of postsecondary education delivery are thriving. This success is driven by the economics of the internet and a market structure that allows students to choose and pay for them. Burck Smith, who is the founder of StraighterLine, a company that helps…
Descriptors: Elementary Secondary Education, Higher Education, High School Students, Online Courses
Tokosh, Joe – Geography Teacher, 2017
Teaching approaches in economic geography traditionally cover the effects of deindustrialization on the landscape but offer less insight into the development of services as a prominent sector, because of the longer histories of manufacturing and industrial economies (Moore and Hunt 2016). Incorporating services into economic geography curricula…
Descriptors: Geography, Geography Instruction, Lesson Plans, Class Activities
Muhammet Demirbilek Ed.; Mahmut Sami Ozturk Ed.; Mevlut Unal Ed. – International Society for Technology, Education, and Science, 2023
"Proceedings of International Conference on Studies in Education and Social Sciences" includes full papers presented at the International Conference on Studies in Education and Social Sciences (ICSES) which took place on October 20-23, 2023, in Antalya, Turkey. The aim of the conference is to offer opportunities to share ideas, to…
Descriptors: Conferences (Gatherings), International Cooperation, Education, Social Sciences
Baum, Sandy; McPherson, Michael S. – Change: The Magazine of Higher Learning, 2011
The world of higher education is a world of sorting, selecting, and ranking--on both sides of the market. Colleges select students to recruit and then to admit; students choose where to apply and which offer to accept. The sorting process that gets the most attention is in the higher reaches of the market, where it is not too much to say that…
Descriptors: Higher Education, College Admission, Access to Education, Scaling
