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Download full textKizilbash, Zainab – Canadian Bureau for International Education, 2011
The branding of national higher education systems is a global trend that has become increasingly common over the last decade. One of the main motives driving this trend is the view that branding a national higher education system will increase that country's market share of international students. This is evident as national higher education…
Descriptors: Higher Education, Foreign Students, Foreign Policy, Institutional Advancement
