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Direct linkHeaton, Paul – Community College Journal, 2014
In the past 7 years of working at and in community colleges, the author has seen two distinct trends: (1) Community colleges appear to be ushering in a new era of advancement; and (2) Community colleges themselves are often the biggest impediment to successful advancement efforts. Despite millions of grateful learners and business and community…
Descriptors: Fund Raising, Institutional Advancement, Community Colleges, Alumni
Heaton, Paul – CURRENTS, 2012
A growing list of community colleges of all sizes is seeking--and raising--previously unheard-of sums through major campaigns, despite having significantly fewer staff members than their four-year counterparts. According to a recent CASE study of community college foundations, more than half of the respondents said they were planning, conducting,…
Descriptors: Fund Raising, Community Colleges, Reputation, Volunteers
Download full textParadise, Andrew; Heaton, Paul – Council for Advancement and Support of Education, 2013
In 2011, CASE founded the Center for Community College Advancement to provide training and resources to help community colleges build and sustain effective fundraising, alumni relations and communications and marketing programs. This white paper summarizes the results of a groundbreaking survey on alumni relations programs at community colleges…
Descriptors: Community Colleges, Alumni, Public Relations, Benchmarking
