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Direct linkKopacz, Maria A. – Communication Teacher, 2022
Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…
Descriptors: Audience Awareness, Data Analysis, Data Collection, Skill Development
Download full textSchuhart, Arthur – Inquiry, 2014
This article introduces a new course in the Virginia Community College System English Curriculum, "English 114: Scientific Writing." The article briefly reviews the concept of "science rhetoric," then discusses the intended audience and purpose of the course, and explains the basic goals of the course in relation to the…
Descriptors: Community Colleges, Two Year College Students, Science Instruction, Writing Instruction
