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Direct linkScott, Joseph I.; Beuk, Frederik – Journal of Marketing Education, 2020
Universities increasingly make their sales curriculum available for groups other than dedicated sales students. This study investigates engineering students' drivers that predict interest in sales certification, as well as drivers that predict actual choice for a sales curriculum. We focus on engineering students (n = 204) and contrast our…
Descriptors: Student Interests, Engineering Education, Salesmanship, Teaching Methods
