Advertising towards children confirms the importance of marketing communication, as they are important for companies that offer a range of products and services. We study the influence of advertising messages from traditional media on different children's age groups, via the observed branded products and the examined credibility of advertisements,…

The Olympics is one of the world's biggest marketing platforms and, as such, presents the private sector with a vast range of advertising opportunities. One new area of opportunity is school-based Olympic education. While previous studies have revealed some of the marketing strategies used by Olympic sponsors in Olympic education, there is still a…

Despite great interest in the transformative mixed methods, an example of using vignettes in a multiphase mixed methods interventional study has been lacking. This study investigates the social justice problem of poverty in the context of financial education with Hong Kong early adolescent ethnic minority students. The discussion contributes to…