Advertising towards children confirms the importance of marketing communication, as they are important for companies that offer a range of products and services. We study the influence of advertising messages from traditional media on different children's age groups, via the observed branded products and the examined credibility of advertisements,…

The Olympics is one of the world's biggest marketing platforms and, as such, presents the private sector with a vast range of advertising opportunities. One new area of opportunity is school-based Olympic education. While previous studies have revealed some of the marketing strategies used by Olympic sponsors in Olympic education, there is still a…

This paper introduces a percentage activity based on the context of "Black Friday" discounts. The aim of the study was to reveal the existing and new conceptions of the 7th grade students regarding the topic of percentage calculation. The activity was designed considering the students' prior knowledge in the concept of "Ratio and…

Despite great interest in the transformative mixed methods, an example of using vignettes in a multiphase mixed methods interventional study has been lacking. This study investigates the social justice problem of poverty in the context of financial education with Hong Kong early adolescent ethnic minority students. The discussion contributes to…

In 2017, Laura Pace, a middle school family and consumer sciences (FCS) teacher from Farmington, New Mexico, contacted the New Mexico Association of Family and Consumer Sciences (NMAFCS) regarding the use of a high school teacher evaluation system developed by the New Mexico Public Education Department (PED) to assess her middle school program.…

Environmental learning in the 21st-century must be contextual and require the ability of Higher-Order Thinking Skills (HOTS) to solve environmental problems such as green consumerism. The purpose of this study was to implement an Android-based Supplementary Book of Green Consumerism (SBGC) to improve 8th-grade students' HOTS in environmental…

This report features research on Stocks in the Future (SIF), a financial literacy program for middle-grades students. The goals of SIF are to serve underrepresented, socioeconomically disadvantaged students in schools where more than 50% are eligible for free/reduced-price meals, achieve stronger student attendance and greater attachment to…