This paper will include details on knowledge and ambition levels found between Latino-ethnic K-5 students located in a Southern Region of Texas from a college going culture presentation. The purpose is to understand how ambition and knowledge about higher education was influenced among Latino-ethnic K-5 students in impoverished areas. A low-income public school located in South Texas was included in this study. An open-ended questionnaire was provided to 26 teachers. 511 students were targeted for a presentation with information about college, universities, degrees, careers, and income facts. Teachers documented ambition levels before and after students received a college-going presentation. Wilcoxon signed-rank test was used to analyze the responses for 10 pre and post surveys. Findings indicate ambition and knowledge was increased with a higher education presentation among Latino-ethnic K-5 students in highly impoverished areas. Recommendations were made to continue to research the Latino-ethnic impoverished population and variables that influence higher education success rates. Results, discussion, limitations, and future recommendations were elaborated on. [For the complete volume, "Proceedings of International Conference on Social and Education Sciences (IConSES) (Chicago, Illinois, October 15-18, 2020). Volume 1," see ED626033.]