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Direct linkConstandinidou-Semoglou, Ourania – European Early Childhood Education Research Journal, 2007
Much of the advertising content children see is adult-oriented. However, research has focused on commercials designed for child audiences. Also, whether advertising is commercially successful or not, it constitutes a "form of acculturation". However, research is mainly focused on perception of the commercial dimension of advertising, and…
Descriptors: Advertising, Early Childhood Education, Audiences, Foreign Countries
