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Hobbs, Renee – Reading Research Quarterly, 2020
In this commentary, the author considers the rise of algorithmic personalization and the power of propaganda as they shift the dynamic landscape of 21st-century literacy research and practice. Algorithmic personalization uses data from the behaviors, beliefs, interests, and emotions of the target audience to provide filtered digital content,…
Descriptors: Propaganda, Aesthetics, Advertising, Persuasive Discourse