This research aims to determine the perceptions of new students on the implementation of zoning-based PPDB (New Learner Admission Activities). The method in this research was mixed-method approach. Primary data was obtained through distributing questionnaires filled out by students. Samples were taken using purposive sampling technique in five cities, including Bandung, Surakarta, Surabaya, Pontianak and Serang. The data analysis technique used the Miles and Huberman model. The results show that the school which initially received the favourite label is still the favourite one because of the facilities and infrastructure and the implementation of the existing learning process in the school. The zoning system based on student perceptions does not reduce enthusiasm for learning. The zoning-based PPDB for junior high school and senior high school is more guaranteed for students who live close to the school to get the target school. The zoning system has been well implemented in four cities, including Surabaya, Bandung, Surakarta and Pontianak. In addition, the zoning system can save money.