This article describes experiences that enhanced life purpose in 21 Thai adolescents living in Southern Thailand. Thailand is undergoing rapid change from technology, a globalizing economy, and shifting social norms. A phenomenological analysis of in-depth interviews and stories to better understand how Thai youth themselves experience and describe their life purposes revealed two main themes. First, enhancing life purpose is a trial-and-error process that integrates receiving a good opportunity, being urged by others to contemplate the question "What will you do when you grow up?" and having a positive role model. Second, enhancing life purpose is about accomplishing in life through love of self, gratitude to beneficent others, and sacrifice and awareness of responsibility towards society. Findings provide insights for parents, school nurses and teachers to assist adolescents to enhance life purpose.