This author grew up thinking that Scholastic was the most trusted name in children's books--endorsed by the holy trinity of school, teacher, and parents. However, he now claims that, these days, among other enterprises, Scholastic produces propaganda for the coal industry and passes it off as curriculum. Scholastic has partnered with the American Coal Foundation, the nonprofit arm of the coal industry, to publish a slick, full-color packet of elementary teaching materials designed to paste a smiley face on the dirtiest form of energy in the world. When "Rethinking Schools" exposed the links between Scholastic and the coal industry, three days later, Scholastic promised to stop distributing pro-coal curriculum materials.