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Download full textPopovic Ševic, Nevenka; Ilic, Milena P.; Ševic, Aleksandar – Research in Pedagogy, 2022
Advertising towards children confirms the importance of marketing communication, as they are important for companies that offer a range of products and services. We study the influence of advertising messages from traditional media on different children's age groups, via the observed branded products and the examined credibility of advertisements,…
Descriptors: Advertising, Elementary School Students, Influences, Student Attitudes
