Publication Date
In 2025 | 0 |
Since 2024 | 4 |
Since 2021 (last 5 years) | 9 |
Since 2016 (last 10 years) | 14 |
Since 2006 (last 20 years) | 60 |
Descriptor
Source
Author
Clayton, Sheila | 2 |
Currie, Lamar | 2 |
Jones, Roger | 2 |
Lee, Donghun | 2 |
Lee, Hyun-Hwa | 2 |
Peltier, James W. | 2 |
Trail, Galen T. | 2 |
Wesley, Scarlett C. | 2 |
Abernethy, Avery M. | 1 |
Amyx, Douglas | 1 |
Anan Wan | 1 |
More ▼ |
Publication Type
Journal Articles | 64 |
Reports - Research | 29 |
Reports - Descriptive | 24 |
Reports - Evaluative | 14 |
Information Analyses | 3 |
Dissertations/Theses -… | 2 |
Guides - Classroom - Teacher | 1 |
Opinion Papers | 1 |
Tests/Questionnaires | 1 |
Education Level
Higher Education | 70 |
Postsecondary Education | 34 |
Two Year Colleges | 2 |
Adult Education | 1 |
Audience
Teachers | 3 |
Location
United States | 3 |
Canada | 2 |
Mississippi | 2 |
New York | 2 |
United Kingdom | 2 |
Arizona | 1 |
Arkansas | 1 |
Australia | 1 |
California | 1 |
Colorado | 1 |
Delaware | 1 |
More ▼ |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Morales Carrera, David Paul – Journal of Student Affairs, New York University, 2022
Corporate America has contributed to the commercialization of higher education through the privatization of college bookstores by athletic apparel companies and private businesses. The decreasing number of independent college bookstores is a direct result of it, and it puts their educational mission and student-first approach in jeopardy. But…
Descriptors: Colleges, Commercialization, College Athletics, Retailing
Bobbie L. Johannes; Selena E. Ortiz – Journal of American College Health, 2024
Objective: Electronic Nicotine Delivery System (ENDS) proprietors strategically placed near college campuses and pervasive marketing on social media platforms, such as Facebook, are critical to the tobacco industry's effort to acquire new young adult users. Understanding the themes used on Facebook to promote ENDS products to college students is…
Descriptors: Social Media, Universities, Business, Merchandising
VanMeter, Rebecca A.; Vander Schee, Brian A. – Marketing Education Review, 2021
Active learning engages students where they enjoy the learning process and gain a better understanding of course content. Active learning, such as an in-class game, can mitigate inattentive listening to material presented in a traditional lecture format. The Merch Game is an innovative, in-class retail simulation game that uses student…
Descriptors: Merchandising, Active Learning, Business Administration Education, Game Based Learning
Eva Greenthal; Katherine Marx; Elyse R. Grossman; Martha Ruffin; Stephanie A. Lucas; Sara E. Benjamin-Neelon – Journal of American College Health, 2024
Objective: To assess whether and how beverage companies incentivize universities to maximize sugar-sweetened beverage (SSB) sales through pouring rights contracts. Methods: Cross-sectional study of contracts between beverage companies and public U.S. universities with 20,000 or more students active in 2018 or 2019. We requested contracts from 143…
Descriptors: Food, Salesmanship, Merchandising, School Business Relationship
Lee, Youngsu; Heinze, Timothy – Journal of Marketing Education, 2020
Technology usage is widespread across most fields of business. In sales, "back-end" technologies, such as customer relationship management or salesforce automation, offer a foundation for effective and efficient "front-line" interactions in the personal selling process (PSP). In many instances, "front-line" technology…
Descriptors: Salesmanship, Merchandising, Gender Differences, Influence of Technology
Portway, Sarah – Journal of Educational Technology Systems, 2023
This case study assesses a course re-designed to scaffold a semester-long networking opportunity and experiential learning project. The course occurred online twice using Microsoft Teams in the spring and fall of 2021 and later in person once in the spring of 2023. I present quantitative student course evaluation data from all three semesters and…
Descriptors: Partnerships in Education, Experiential Learning, Teamwork, Online Courses
Anan Wan – Journal of Advertising Education, 2024
This study explores advertising students' recognition and comprehension of in-feed native advertising on Instagram, a leading platform for social media native advertising. Data were collected from 303 U.S. college advertising students. It examines the impact of two key aspects of Instagram in-feed native advertising--an additional label…
Descriptors: Advertising, Social Media, College Students, Commercial Art
Gus Vouchilas; Connie Ulasewicz – Journal of Family and Consumer Sciences, 2024
According to the authors, the apparel and retail industries are integral to our lives, yet they contribute to environmental issues from discarded clothing items that still have life within them. Gen Z and Millennials today are at the forefront of the pre-worn apparel movement, often documented as thrift shopping. This shift from new to pre-worn…
Descriptors: Clothing, Pollution, Ecological Factors, Family and Consumer Sciences
Dickerson, Cassandra – Journal of Family and Consumer Sciences, 2021
The following are journal reflections written by Morgan State University Family and Consumer Sciences-Fashion Merchandising students in 2020, during the early phases of the COVID-19 pandemic. As we navigated through a semester that should have had students completing practicum credits, they instead wrote about recouping the time and identifying…
Descriptors: Student Journals, Family and Consumer Sciences, College Students, Student Attitudes
Dorie, Amy; Jablon-Roberts, Sara; McCracken, Arienne; Sadachar, Amrut; Shane-Nichols, Amy; Fiore, Ann Marie; Curwood, Sandra – International Journal on E-Learning, 2021
The growing number of online and hybrid graduate programs and their particular relevance to older female students suggests the salience of hybrid education for female-dominated degrees such as apparel merchandising and design (AMD). The current study reports on the initial iteration of an action research assessment of the hybrid option of an AMD…
Descriptors: Program Effectiveness, Blended Learning, Conventional Instruction, Doctoral Programs
Rozell, Elizabeth; Roberts, Jenifer; Starr, Cathy; Bailey, Sandy – Administrative Issues Journal: Connecting Education, Practice, and Research, 2020
This paper focuses on a deductive, participative, and iterative process for curricular revision at a public Midwestern university in the Merchandising and Fashion Design program. A systematic, nonlinear, organized process is presented and details specific components used in curricular review. The guiding framework for the redesign was that of…
Descriptors: Curriculum Evaluation, Curriculum Development, College Curriculum, Merchandising
Bussière, Dave – Marketing Education Review, 2017
Experiential projects bring students closer to real-world situations. This is valuable in sales education because the complexities of the sales process are difficult to learn from a textbook. A student project was developed that involved the selling of advertising space in a one-time newspaper insert. The project included a substantial minimum…
Descriptors: Salesmanship, Sales Occupations, Merchandising, Business Administration Education
Thamwipat, Kuntida; Princhankol, Pornpapatsorn; Deeyen, Naphat – International Education Studies, 2019
This research was aimed to explore the demands of the people in the communities in order to develop multimedia and activities to promote products made by state enterprise communities in the Bangmod Project 4.0 through Community-Based Learning among undergraduate students of King Mongkut's University of Technology Thonburi, to examine the…
Descriptors: School Community Relationship, Community Education, Undergraduate Students, Community Attitudes
Keist, Carmen N.; Bruer, Shanna – Journal of Family and Consumer Sciences, 2016
In a sea of applicant uniformity, how can an undergraduate student develop a means of personal differentiation while attempting to land an internship or job? That is the dilemma of the roughly 1.9 million Millennials graduating with bachelor's degrees within the United States in 2015 (Hussar & Bailey, 2015). Although the national unemployment…
Descriptors: Undergraduate Students, Portfolios (Background Materials), Electronic Publishing, Marketing
Harris, Garth; Gulati, Rajesh; Bristow, Dennis N.; Schneider, Kenneth; Amyx, Douglas – e-Journal of Business Education and Scholarship of Teaching, 2014
For decades, (going back to the 1950s) the negative attitudes students hold towards salespeople and sales careers have been of concern to university educators and to employers seeking to recruit well-trained sales people. While the increasing demand for university educated salespeople continues to grow, employers are struggling to meet that…
Descriptors: Student Attitudes, Relevance (Education), Pretests Posttests, Sales Occupations