Visual stimuli are inescapable in contemporary business communication. The temptation is great to pick a few genres dominated by visual elements and teach them discreetly, but the carryover may be minimal, and time is precious. In this article, the author describes a three-pronged approach to teaching visual aspects of business communication.…

The present paper describes 2 studies that present a conceptual interpretation and experimental findings involving the developing and dismantling of equivalence classes consisting of terrorist stimuli. In the first study, 8 United States citizen participants were trained to match nonterrorist stimuli to American and terrorist images. Afterwards,…

The environment is a ready-made subject in writing classrooms, and teachers at all levels are encouraging students to write about nature and environmental issues. Environmental issues provide a equitable meeting place for students from a variety of different backgrounds, interests, and ideologies. There are also many pedagogical advantages to…

Approximately 40% of college students are visual learners, preferring to be taught through pictures, diagrams, flow charts, timelines, films, and demonstrations. Yet marketing instruction remains heavily reliant on presenting content primarily through verbal cues such as written or spoken words. Without visual instruction, some students may be…

Sometimes a radical shift in assessment procedures may uncover a whole new set of objectives that neither the students nor the instructor expected. Such an experience is described in the context of freshman mathematics. (Contains 1 table.)

This study investigates the effect of computer animation on assessment and the conditions under which animation may improve or hinder assessment of conceptual understanding in physics. An instrument was developed by replacing static pictures and descriptions of motion with computer animations on the Force Concept Inventory, a commonly used pencil…

In a human fear conditioning paradigm using the skin conductance response (SCR), participants were assigned to two groups. Following identical acquisition, group ABA (n = 16) was extinguished to a generalization stimulus (GS), whereas group AAB (n = 20) was extinguished to the conditioned stimulus (CS). At test, presenting the CS in group ABA…

This article explores the synergy that can be created when concept-mapping techniques are used in collaboration with the construction of PowerPoint presentations to increase the richness of the learning experience. Some weaknesses of the typical PowerPoint format are highlighted with a description of how they can be overcome through a more…

Objective: Students will identify several unique characteristics of verbal vs. visual messages, including the superior ability of language to communicate objective, factual, philosophical content in past, present, and future terms; and the superior ability of visual images to communicate social-emotional meaning and concrete information limited in…

In this study, the author examined two learning style measures that are available online, Felder's Index of Learning Styles and Jester's Learning Styles Survey. Most of the subscales contained in these measures were found to have poor reliability. Further, the author found that these measures exhibited little or no meaningful association with…

Research exploring language use has identified several language features that differentiate men and women. Research also concludes that men's and women's writing are rated differently as well, with women's writing rated higher on socio-emotional and aesthetic quality and men's writing rated higher on dynamism. Despite these differences, casual…

The colourful, vigorous territorial display behaviour of the Siamese fighting fish, "Betta splendens", has great appeal for both pet enthusiasts and animal behaviourists. Their beauty, longevity, easy maintenance and rearing make them a popular pet and an ideal science laboratory specimen. This investigation utilises "B. splendens" to test for the…

The research in this article focuses on the relation between self-report of attention deficit disorder (ADD) symptoms and performance on a two-alternative forced-choice task that measures repetition effects. The ADD/Hyperactive Adolescent Self-Report Scale--Short Form is administered to college students after they completed the repetition effects…

Of all the sciences, biology has probably made the most rapid progress in recent years and the need for this to be reflected in a new Advanced Level biology course has long been recognised in the UK. After wide-ranging consultation and successful piloting in over 50 schools and colleges in England and Wales, the new Salters-Nuffield Advanced…

This study investigated the encoding of syllable boundary information during speech production in Dutch. Based on Levelt's model of phonological encoding, we hypothesized segments and syllable boundaries to be encoded in an incremental way. In a self-monitoring experiment, decisions about the syllable affiliation (first or second syllable) of a…