Improper sales revenue recognition is the single largest issue contributing to financial restatements. Understanding and applying the rules of sales revenue recognition is not just an accounting problem; it is a marketing problem, too. Thus, it is important that the sales force has a basic understanding of the rules of sales recognition and be…

Electronic reverse auctions are increasingly being used by firms to improve firm financial and operational performance. The described teaching innovation serves as a model for introducing electronic reverse auctions as a central element in a comprehensive negotiation exercise involving sales management and purchasing management students. Results…

The purpose of this study was to gather information on the perceptions of sustainability in design held by family and consumer sciences (FCS) students majoring in interior design and apparel design/merchandising. Likert-scale responses were used to explore differences and similarities between students in the two majors. Overall, interior design…

This study examines how student learning can be enhanced by using a multi-course project that simulates an industry environment and emphasizes the interrelationship among course concepts through collaborative efforts of student teams. The role of technology as a tool in facilitating student teamwork is examined. The researchers found that students…

A primary purpose of marketing education is to prepare students to perform throughout their careers, and performance largely relies on transferability of knowledge. It has been demonstrated that training in metacognition, along with emphasis on transfer, does lead to increased probability that knowledge will be transferred into environments…

Any professional act will lead to a significant change. How can one make students understand "managing change" as a consequence or as an intended objective? "DECISION IN CASCADE" -- is a Management Computational Game for the Education of University Master Students and Junior Executive -- simulates five economic functions: research and…

The purpose of this project was to develop a science-based course, "Environmental Sustainability Issues for Designers and Merchandisers". The course emphasis was on scientific concepts underlying textile-related environmental problems; the focus was on the "cradle to cradle" design model as an approach for eliminating environmental problems during…

Brian Wansink, director of the Food and Brand Lab at the University of Illinois, finds that the size of a package, the shape of a glass, the words on a menu or label, proximity to food, and other invisible influences could determine the quantity of what one eat.

The paper reports the findings of a study that investigates whether students from different countries have different expectations when seeking a degree from a university in the U.S. The broad hypothesis of this study is that there will be differences in expectations among students from different countries. The managerial implication is that due to…

As the world economy continues to evolve, businesses and industries must adopt new practices and processes in order to survive. Quality and cost control, work teams and participatory management, and an infusion of technology are transforming the way people work and do business. Employees are now expected to read, write, and communicate…

Branding efforts have typically focused on external promotional strategies to develop brand image. Recently, the brand messages conveyed to employees of an organization have been recognized as being equally as important as the brand messages sent to external stakeholders. This study investigates the internal communication of the university brand…

The teaching and learning of geographical and mathematical knowledge in early modern England was a complex interaction among scholars, practitioners, merchants, and gentry. Each group had different values and goals associated with geographical knowledge and therefore different educational venues and different topics to be investigated. This paper…

In response to calls from both business practitioners and educators, this research explores the extent to which undergraduate marketing education is delivered with a cross-functional perspective. Given that marketing is often recognized as a boundary-spanning role within companies, marketing department chairs were asked to report on…

Approximately 40% of college students are visual learners, preferring to be taught through pictures, diagrams, flow charts, timelines, films, and demonstrations. Yet marketing instruction remains heavily reliant on presenting content primarily through verbal cues such as written or spoken words. Without visual instruction, some students may be…

This case study involves the biochemical analysis of the components of commonly available energy drinks, which many students purchase at fairly high prices. Students research the ingredients in each product and their physiological role in the human body, and then attempt to match what they learn with the product manufacturers' marketing claims.…