"Marketing" and "branding" were once considered dirty words on campus but faculty, staff, and board members now appreciate the value of getting their message out and managing their reputation. The question is not so much whether to invest, but when, how, and most important, what's the return on investment? A roundtable of accomplished marketing…

This paper studies the composing strategies employed by four advanced L2 writers when they wrote in an academic setting and the rhetorical context of composing, i.e. their mental representations of the intended audience and of the rhetorical purpose for writing. Four student-teachers majoring in English and attending a postgraduate teacher…

The authors describe ethical issues they have encountered when teachers develop narratives about their own practice and then again when these narratives are later explored using drama techniques. Specifically, they look at the developmental process itself, both in the creation of the original narrative and the subsequent creation of a dramatic…

This article focuses on an extended, interactive, collaborative project in a junior/senior-level business communication class. The main goal of the project is to address a difficult task central to many college-level writing courses: teaching students to consider and to write for specific audiences other than the teacher. A second goal is to focus…

This book describes and analyzes authority relationships in classrooms through explorations of theory, prior research, and contemporary qualitative studies. The emphasis is on the social construction of authority and the crucial role authority plays in K-16 teachers' pedagogy and students' academic engagement and achievement. The introductory…

This assignment reflects a client-based pedagogy, which is often used in technical and professional communication courses. Unlike service learning pedagogy, which emphasizes social activism, client-based pedagogy focuses on helping students to understand and respond effectively to "real-world" clients and their organizational contexts. Also,…

The Internet has the potential to reshape college recruiting; however, little research has been done to see the impact of the Internet on marketing graduate programs, including medical schools. This paper explores the Web sites of 20 different medical schools, including traditional four-year and bachelor's-M.D. degree programs, to ascertain…

This volume offers a systematic review of the literature on communication education and instruction. Making meta-analysis findings accessible and relevant, the editors of this volume approach the topic from the perspective that meta-analysis serves as a useful tool for summarizing experiments and for determining how and why specific teaching and…