Recruitment pieces are often part of a university's larger marketing effort or branding. With the assistance of consultants, admission officers conduct research and often know more about prospective students than students may know about themselves (Gose 1999). Why do admission offices often have a difficult time reaching target audiences?…

When considering any type of alternative or special admission processes for incoming students, the university is charged with taking into account traditional admissions criteria such as high school grade point average (GPA) and standardized test scores as well as other attributes. These "other attributes" frequently include pressure to…

Nearly 40 years after the reauthorization of the Higher Education Act directed aid from institutions to students in an effort to enhance student choice and opportunity, the system of higher education continues to be widely stratified with regard to college degree attainment across family income levels and with regard to the distribution of…

The growing heterogeneity of American society is increasingly reflected in the undergraduate student population, yet there has been less change within graduate education. As graduate education is the pipeline to the professoriate, we must have a better understanding of how to promote institutional change toward greater graduate diversity. This…

This article profiles Loren Pope, a college consultant and a former education editor at "The New York Times" who touted "no name" colleges and called the nation's most famous university, Harvard University, a rip-off. In his influential book "Colleges That Change Lives" (Penguin, 1996), Mr. Pope profiled 40 institutions--most of them small…

This article presents the results of a longitudinal study investigating current marketing practices at selected church-related, private, four-year compared to those in place in 1997. The role that institutional selectivity plays in the use of marketing activities was also investigated. The researcher surveyed the admissions directors or enrollment…

This chapter covers the impact of homeland security mandates on institutions and international students and scholars. The author traces the history of interest by the Immigration and Naturalization Service (INS) in developing a management system for international students and scholars that eventually resulted in the birth of Student and Exchange…

The study explores how alumni can help community colleges in Southern Appalachia to create greater access for people in groups which are traditionally under-served by higher education. Semi-structured interviews conducted with alumni program directors and admissions officers at seven community colleges in the Southern Appalachian Region explore…

Most people in admissions have a road story. There are tales of wrong turns, lost suitcases, and days when they were just well-dressed ghosts, walking in and out of high schools where no students came to see them. These are the trials of admissions representatives who leave their campuses for several weeks each fall. They trek near and far to meet…

If coming back to work after winter break seems daunting, consider the plight of college-admissions officials. While most high-school students are breathing a sigh of relief after finally submitting their applications, those on the receiving end are rolling up their sleeves. January is crunch time for many admissions offices. Admissions officers…

Marilee Jones has resigned as a dean of admissions at the Massachusetts Institute of Technology after admitting that she had misrepresented her academic degrees when first applying to work at the university in 1979. As one of the nation's most prominent admissions officers--and a leader in the movement to make the application process less…

The article investigates unequal admissions patterns at the University of Oxford. Statistical work shows differences in admission rates by social class, ethnicity, gender, qualification status and secondary schooling. In-depth interviews with admissions tutors, college and university officials and observations of eight admissions meetings provide…

An estimated 1.1 million students were homeschooled in the United States in spring 2003, according to the U.S. Department of Education's National Center for Education Statistics (2006). This figure represents a sizeable increase from the homeschooling rate of 1.7 percent--or 850,000 students--in 1999. With the popularity of homeschooling…

Electronic transcripts are no longer a concept awaiting definition. They are here to stay. Although paper transcripts remain the standard--at least in terms of volume--an ever-increasing number and eventual majority of students and alumni will expect if not require electronic transcripts. College registrars and admissions officers' obligation to…

What are the challenges, barriers and facilitating factors connected to the various school admissions approaches used by local authorities? This report gathers the views of local authority admissions officers on the strengths and weaknesses of different approaches, as well as the issues and challenges they face in this important area. It covers:…