Among the existing pedagogies to teach English, many scholars have claimed that English as International Language (EIL) pedagogy is the most suitable pedagogy to the changing sociolinguistic landscape of English and English users. Despite such strong claims, little is actually known on how EIL pedagogy is experienced by teachers. The present…

This paper describes a research case study of Internet apparel marketing by small businesses in Malaysia which can beneficially be included in postgraduate business courses for understanding the importance of measuring customer satisfaction at point-of-purchase and post-purchase in online purchases. The sample size in this research is 154…

The paper presents the core aims and objectives of the teaching materials developed within the IEREST (Intercultural Education Resources for Erasmus Students and their Teachers) project, and shows how the innovative approach adopted for these activities can be implemented in the classroom. The IEREST teaching modules are innovative in that the…

IsiZulu is one of the 11 official languages of South Africa and has the highest number of speakers in the country. While the South African Language Policy for Higher Education (2002) emphasizes the need to use African languages at universities, not many universities' isiZulu-speaking students prefer to be taught in isiZulu. Research has revealed…

The growth of English into a lingua franca has inevitably created linguistic deviations and innovations in the use of English. These emerging uses that result from the needs and preferences of speakers whose mother tongues are all different can be broadly identified as lexico-grammatical and pronunciation features and they compose one of the main…

The Charter of the Association of Southeast Asian Nations (ASEAN) was officially adopted in February 2009. Article 34 of the Charter states that, "The working language of ASEAN shall be English". In this article, I first briefly trace the development of English in ASEAN and demonstrate that, even in those countries of the ASEAN group…

Although the value of serious games in education is undeniable and the potential benefits of using video games as ideal companions to classroom instruction is unquestionable, there is still little consensus on the game features supporting learning effectiveness, the process by which games engage learners, and the types of learning outcomes that…

In this review the authors considered all the documents pertaining to the teaching of reading in Botswana primary schools from independence to the present. The purpose was to get the big picture with regard to the status of reading education. The results are reported in four categories: (1) Reading in the Classroom; (2) Reading and Policy; (3)…

Masaki Oda is a Professor of Applied Linguistics at Tamagawa University in Tokyo, Japan, specializing in Sociopolitical Aspects of Language Use. Prof. Oda got his PhD program from Georgetown University, where he also taught Japanese for several years. He returned to Japan in 1990 and began teaching EFL and training EFL teachers at Tamagawa…

While the medium-of-instruction (MOI) has been seen as one of the most crucial decision-making areas in language policies, it is curious that the equivalent Japanese expression to MOI is absent from educational policy documents. In a nation where the Japanese language is called the national language and enjoys the status of an official language,…

Saudi Ministry of education is highly concerned with the pursuit of excellence in effective EFL teaching-learning in the arena of education but it experiences tardy progress especially in college level. This is a common scenario in almost every stage of learning in the Kingdom of Saudi Arabia. Behind this backdrop, this paper explores the new…

To effectively teach university lecturers or students to write a good research article (RA) abstract for publication in international journals, instructors need to know the present characteristics of abstracts written published in such journals. This study examines the discourse structure and linguistic features of RA abstracts written in English…

The purpose of this article is to explore Korean English learners' identity and pedagogical implications of the findings. After a brief explanation about why the manners of examining English learners' identity can be diverse according to their sociocultural context, as an agency of Korean English learners' identity representation, their…

Internationalisation is a buzzword in European higher education, and many universities work hard to devise and implement strategies that will help facilitate increased transnational student mobility. In this context, English is commonly seen as the "natural" choice for university internationalisation, and English is accordingly promoted…

Life in the contemporary society and ongoing globalisation processes result in growing demands on educators, including language teachers in higher education. The frequently accentuated so-called postmethod approach to foreign language teaching gives teachers a lot of freedom and flexibility but also creates a large space for various types of…