Students are experts at sizing up instructors, but many do not extend this analysis to non-instructor audiences, which can reduce their effectiveness in new communication situations. Audience, therefore, is a crucial threshold concept not only in Rhetoric and Composition, but in any discipline that values communication skills. How can instructors…

This study investigates how graduate students experience their university websites, or the institutional "virtual face." The sample included graduate students admitted to online and blended higher education programs at Texas Tech University and the University of Memphis. A total of 42 students provided open-ended answers to questions…

When college composition teachers carefully consider the role and function of multimodal composition in their classrooms, they can enhance the teaching of writing and communication, engage and empower students, and better prepare students for the challenges and possibilities of life in our rapidly changing digital age. To meet this teaching…

As public relations professions advance toward new media platforms, one traditional tool--the backgrounder/position paper (more technically termed white paper) remains a compelling vehicle to impart enduring professional competencies. Moreover, the skills requisite to produce a white paper can be deployed in a variety of new and traditional media…

Two troublesome portraits of religious studies professors often exist in the minds of some students at any given time: the Guru, or wise spiritual teacher, and the Deceiver. These metaphors capture student perceptions of us that may be ill-informed and beyond our control. We will examine and compare how our own chosen metaphors for…

Many educators know that studying and composing literature and poetry helps English learners develop their own voice and sense of audience, and to express important social ideas in the process. Poetry, in particular, offers special challenges, but one type of poem that is manageable for the English as a Foreign Language (EFL) classroom is "haiku,"…

The purpose of this interpretivist qualitative study is to discover what factors influence first-year college students as they construct their text messages. Using grounded theory methodology, 11 first-year college students at a university in the Southeast were interviewed one-on-one and through text messaging in order to gain insight into…

Implementing process pedagogy in an L2 writing classroom has its own limits for students with low English proficiency. Although L1 writers commonly benefit from writing multiple drafts, most of the low English level Korean college students in my English composition class did not benefit from the revisions. This article introduces an innovative…

Although students must understand the rhetorical medium that they use to present their proposals to their fellow classmates, they must also understand how audiences shape the rhetorical medium and shape how they create texts. Surveying audience members can help students figure out the best strategies to present their proposals and, in doing so,…

Experts in science communication were asked to identify the essential elements of a science communication course for post-graduate students. A Delphi methodology provided a framework for a research design that accessed their opinions and allowed them to contribute to, reflect on and identify 10 essential elements. There was a high level of…

As Facebook becomes increasingly more popular as a communication tool for businesses and organizations, it is important that our students learn to transfer personal Facebook skills to professional settings. This article focuses on the lessons learned by two students who used Facebook as part of a social media internship, as well as what the author…

Every year, marketers spend millions of dollars trying to vie for the attention of that oh-so-lucrative demographic--the 18- to 24-year-old. For those people serving academic environments, this just happens to be the demographic of their entire clientele. So the challenge becomes how to grasp a slice of these attention spans distracted by…

While a good class with a guest speaker requires plenty of advance preparation, the real clincher is for the teacher to create a tight fit between the course objectives and the speaker's purpose in being there. The speaker has to play an essential role in fulfilling the learning objectives of the course; if that doesn't happen, the students will…

Five Frameline short films by and about LGBT youth's coming-out narratives are reviewed by a professor and his (under)graduate university students studying visual culture and the socio/cinematic construction of (homo)sexualities. Respondents collectively found the group of films moving and well suited for viewing by middle- and high-school-age…

For the past twenty years or so, the author has been fortunate to write for a fairly broad audience. While he was teaching, or running an educational program, or doing research, he was also composing opinion pieces or commentaries about the work he was doing. This process of writing with part of his attention on the classroom or research site and…