This two-pronged study seeks to ascertain the research psychographic characteristics of a select group of nurse professoriate (n=37) in a comprehensive university in the Philippines. The quantitative part of the study had an adapted survey questionnaire, which profiled the demographic and psychographic characteristics of the respondents. Defining the qualitative aspect of the inquiry was an in-depth interview with five (5) of the respondents chosen purposively to triangulate the data yielded by the questionnaire. Data were treated statistically and interpretively to describe the phenomenon under inquiry. It is interesting to note that while the nurse professoriate had shown a positive attitude towards research, variables such as time constraints, lack of research knowledge, research support structure and motivation hinder them from doing research activities. Implications of the study to reculturing, restructuring and reformulating efforts in research are also discussed. (Contains 8 tables and 1 figure.)